Reflection on Green Human Resources Management: The moderating role of marketing innovation in the relationship between Employees’ Engagements with green supply chain management in the hotel industry

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

Rastgar Abbas Ali; Maleki Minbash Razgah Morteza; Bagheri Garabollagh Hooshmand; Jabari Eghbal

Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: TOURISM AND DEVELOPMENT Year:2020 | Volume:9 | Issue:3 Page(s): 235-248

Download Full-Text

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Persian Verion

View:

406

Download:

Cites:

Information Journal Paper

Title

Reflection on Green Human Resources Management: The moderating role of marketing innovation in the relationship between Employees’ Engagements with green supply chain management in the hotel industry

Author(s)

Rastgar Abbas Ali | Maleki Minbash Razgah Morteza | Bagheri Garabollagh Hooshmand | Jabari Eghbal | Issue Writer Certificate

Keywords

Green supply chainQ1

Green Human Resources ManagementQ1

hotel Employees’EngagementQ1

marketing innovationQ1

Abstract

Innovative marketing throughout the supply chain can act as a driving force for effective management and execution of Employees’ engagement and Green supply chain for the hotel. On the other hand, the Green supply chain in the hotel industry has attracted the attention of many researchers and industrialists, and can be used as a tool to integrate the nature of the industry. In this regard, the main purpose of the present study is to analyze the role of moderating marketing innovation in the relationship between hotel Employees’ Engagements with Green supply chain management in the hotel industry. Population of study consists of all of Employees’ for 5 stars Tabriz hotels (Pars, Shahryar and Kaya). Due to the limited statistical population of the study, Cochran formula was used to determine sample size. Data gathering tool was a standard questionnaire, whose validity was confirmed by experts and its reliability was estimated by Cronbach' alpha coefficient. Present study is an applied research in terms of purpose and it is regarded to be a correlative descriptive research based on the way of obtaining required data. Then, the data were analyzed by using Structural Equation Modeling. The findings of this research showed that Green development and training, Green employee empowerment and Green pay and reward system have a positive and significant effect on Employees’ Engagement and Employees’ Engagement positively influence on Green supply chain management. Also, marketing innovation has moderated the relationship between employee engagement and Green supply chain management.

Cites

No record.

References

No record.

Cite

APA: Copy

Rastgar, Abbas Ali, Maleki Minbash Razgah, Morteza, Bagheri Garabollagh, Hooshmand, & Jabari, Eghbal. (2020). Reflection on Green Human Resources Management: The moderating role of marketing innovation in the relationship between Employees’ Engagements with green supply chain management in the hotel industry. TOURISM AND DEVELOPMENT, 9(3 ), 235-248. SID. https://sid.ir/paper/398052/en

Vancouver: Copy

Rastgar Abbas Ali, Maleki Minbash Razgah Morteza, Bagheri Garabollagh Hooshmand, Jabari Eghbal. Reflection on Green Human Resources Management: The moderating role of marketing innovation in the relationship between Employees’ Engagements with green supply chain management in the hotel industry. TOURISM AND DEVELOPMENT[Internet]. 2020;9(3 ):235-248. Available from: https://sid.ir/paper/398052/en

IEEE: Copy

Abbas Ali Rastgar, Morteza Maleki Minbash Razgah, Hooshmand Bagheri Garabollagh, and Eghbal Jabari, “Reflection on Green Human Resources Management: The moderating role of marketing innovation in the relationship between Employees’ Engagements with green supply chain management in the hotel industry,” TOURISM AND DEVELOPMENT, vol. 9, no. 3 , pp. 235–248, 2020, [Online]. Available: https://sid.ir/paper/398052/en

Related Journal Papers