The Effect of Green Marketing Mix on Word of Mouth Advertisement with the Mediating Role of Brand Love and Brand Loyalty

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

Benar Nooshin; beyrami LEILA; Goharostami Hamid Reza

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: NEW TRENDS IN SPORT MANAGEMENT Year:2019 | Volume:7 | Issue:24 Page(s): 25-37

Download Full-Text

Persian Verion

View:

1,128

Download:

Cites:

Information Journal Paper

Title

The Effect of Green Marketing Mix on Word of Mouth Advertisement with the Mediating Role of Brand Love and Brand Loyalty

Author(s)

Benar Nooshin | beyrami LEILA | Goharostami Hamid Reza | Issue Writer Certificate

Keywords

brand love

brand loyalty

green marketing mix

word of mouth advertising

Abstract

The aim of this study was to investigate the importance of green marketing mix and its effect on word of mouth advertising with the mediating role of brand love and brand loyalty from the viewpoints of consumers of swimming pools in Rasht city. This study was a descriptive survey conducted as a field. The population was unlimited and included all consumers of swimming pools in Rasht city. The sample size was calculated using the Cochran formula (n=384). For statistical analysis, descriptive statistics and structural equation modeling method were used in Smart PLS 3 software. The results showed a significant positive relationship between green marketing mix, brand love, loyalty and word of mouth. It can be concluded that managers in swimming pools can use green marketing mix components as an appropriate marketing strategy fitted to the green needs of consumers. This leads to a strong emotional bond between pools and its consumers, which finally brings consumer loyalty and increases word of mouth advertising for these pools.

Cites

No record.

References

No record.

Cite

APA: Copy

Benar, Nooshin, beyrami, LEILA, & Goharostami, Hamid Reza. (2019). The Effect of Green Marketing Mix on Word of Mouth Advertisement with the Mediating Role of Brand Love and Brand Loyalty. NEW TRENDS IN SPORT MANAGEMENT, 7(24 ), 25-37. SID. https://sid.ir/paper/398585/en

Vancouver: Copy

Benar Nooshin, beyrami LEILA, Goharostami Hamid Reza. The Effect of Green Marketing Mix on Word of Mouth Advertisement with the Mediating Role of Brand Love and Brand Loyalty. NEW TRENDS IN SPORT MANAGEMENT[Internet]. 2019;7(24 ):25-37. Available from: https://sid.ir/paper/398585/en

IEEE: Copy

Nooshin Benar, LEILA beyrami, and Hamid Reza Goharostami, “The Effect of Green Marketing Mix on Word of Mouth Advertisement with the Mediating Role of Brand Love and Brand Loyalty,” NEW TRENDS IN SPORT MANAGEMENT, vol. 7, no. 24 , pp. 25–37, 2019, [Online]. Available: https://sid.ir/paper/398585/en

Related Journal Papers