Developing a Strategic Model for Customer Loyalty by a Content Analysis Approach

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Sarreshteh Dari Mohammad; POURKIANI MOHAMMAD; EMAMI FARSHAD

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Journal Paper

Paper Information

Journal: STRATEGIC STUDIES ON YOUTH AND SPORTS Year:2019 | Volume:18 | Issue:45 Page(s): 0-0

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Title

Developing a Strategic Model for Customer Loyalty by a Content Analysis Approach

Author(s)

Sarreshteh Dari Mohammad | POURKIANI MOHAMMAD | EMAMI FARSHAD | Issue Writer Certificate

Keywords

LoyaltyQ1

BrandQ1

Sportswear and Content AnalysisQ1

Abstract

The study is to develope a strategic model for customer Loyalty to Iranian Sportswear Brands. The research method is qualitative and based on content analysis approach. The statistical population consisted of experts, sports marketing professors, and sports apparel manufacturers. The sampling was done using purposive approach based on theoretical approach. Data collection continued until theoretical data saturation and ٢ ٠ semi-structured individual interviews were conducted. The coding process was performed in three stages: open, axial and selective and finally the design of the themes was discussed. A total of ١ ٧ ٩ primary codes were generated. Then, due to the multiplicity of codes, all similar codes were assigned to their specific group based on conceptual and semantic affinities, reduced to ٢ ٨ subcategories and finally to the secondary open codes, seven main categories including name business, product quality, price, design and fashion, store environment, advertising and promotion and quality of service. In the next step, in order to establish the relationship between the concepts produced in the coding phase and the components, the software was entered into the MAXQDA software environment and finally the final model was presented. According to the findings, it can be concluded that Iranian clothing manufacturers can increase their Loyalty by focusing on identified factors of customer Loyalty.

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APA: Copy

Sarreshteh Dari, Mohammad, POURKIANI, MOHAMMAD, & EMAMI, FARSHAD. (2019). Developing a Strategic Model for Customer Loyalty by a Content Analysis Approach. STRATEGIC STUDIES ON YOUTH AND SPORTS, 18(45 ), 0-0. SID. https://sid.ir/paper/400504/en

Vancouver: Copy

Sarreshteh Dari Mohammad, POURKIANI MOHAMMAD, EMAMI FARSHAD. Developing a Strategic Model for Customer Loyalty by a Content Analysis Approach. STRATEGIC STUDIES ON YOUTH AND SPORTS[Internet]. 2019;18(45 ):0-0. Available from: https://sid.ir/paper/400504/en

IEEE: Copy

Mohammad Sarreshteh Dari, MOHAMMAD POURKIANI, and FARSHAD EMAMI, “Developing a Strategic Model for Customer Loyalty by a Content Analysis Approach,” STRATEGIC STUDIES ON YOUTH AND SPORTS, vol. 18, no. 45 , pp. 0–0, 2019, [Online]. Available: https://sid.ir/paper/400504/en

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