WOMEN'S REPRESENTATION IN A TELEVISION ADVERTISEMENT

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KAZEMI A.; NAZER FASIHI A.

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Journal: Woman in Development and Politics Year:2007 | Volume:5 | Issue:1 Page(s): 137-153

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Information Journal Paper

Title

WOMEN'S REPRESENTATION IN A TELEVISION ADVERTISEMENT

Author(s)

KAZEMI A. | NAZER FASIHI A. | Issue Writer Certificate

Keywords

CULTURAL STUDIESQ2

REPRESENTATIONQ2

SYMBOLIC ANNIHILATIONQ3

SUBJECT CONSTRUCTIONQ3

COMMERCIALSQ2

SEMIOTICSQ2

Abstract

This article is concerned with women's REPRESENTATION in a Television Advertisement. The main question posed here is the manner of representing a female's image so that her cultural reproduction leads to "symbolic annihilation" in the society.A great part of REPRESENTATIONs in the advertisements depict women as stock cultural roles.In this article, we studied an advertisement which unlike other COMMERCIALS represented women in new roles, and at the same time; in this form of REPRESENTATION we were encountered with a troubled woman.Thus, a subject (concept) of "Iranian modern woman" is constructed which corresponds, fully, to the "Iranian traditional woman" subject conditions.As a result, in spite of superficial transformations in women's life, the womanhood is still, accordingly, defined as "otherness of manhood".

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APA: Copy

KAZEMI, A., & NAZER FASIHI, A.. (2007). WOMEN'S REPRESENTATION IN A TELEVISION ADVERTISEMENT. WOMAN IN DEVELOPMENT AND POLITICS (WOMEN'S RESEARCH), 5(1), 137-153. SID. https://sid.ir/paper/55269/en

Vancouver: Copy

KAZEMI A., NAZER FASIHI A.. WOMEN'S REPRESENTATION IN A TELEVISION ADVERTISEMENT. WOMAN IN DEVELOPMENT AND POLITICS (WOMEN'S RESEARCH)[Internet]. 2007;5(1):137-153. Available from: https://sid.ir/paper/55269/en

IEEE: Copy

A. KAZEMI, and A. NAZER FASIHI, “WOMEN'S REPRESENTATION IN A TELEVISION ADVERTISEMENT,” WOMAN IN DEVELOPMENT AND POLITICS (WOMEN'S RESEARCH), vol. 5, no. 1, pp. 137–153, 2007, [Online]. Available: https://sid.ir/paper/55269/en

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