GENDER DIFFERENCES IN INCENTIVES OF ELECTRONIC SHOPPING

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LATIFI FARIBA; GHAFARI L.

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Journal: WOMENS STUDIES Year:2008 | Volume:6 | Issue:1 Page(s): 7-33

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Title

GENDER DIFFERENCES IN INCENTIVES OF ELECTRONIC SHOPPING

Author(s)

LATIFI FARIBA | GHAFARI L. | Issue Writer Certificate

Keywords

ELECTRONIC SHOPPINGQ3

INTERNET SHOPPINGQ3

SHOPPING MOTIVESQ3

FUNCTIONAL MOTIVESQ3

SOCIO-EMOTIONAL MOTIVESQ3

IDENTITY MOTIVESQ2

GENDER DIFFERENCESQ2

Abstract

Shopping is a daily affair requiring significant time and energy. Research shows that SHOPPING MOTIVES affect individuals' shopping behaviours. Such motives are categorized as functional, socio-emotional, and IDENTITY MOTIVES. Gender is a factor, which can bring about different degrees of importance to SHOPPING MOTIVES. In this survey, seven assumptions and a secondary question are posed in order to investigate correlation between SHOPPING MOTIVES, apparent site attractions, type of goods and gender. This study tests FUNCTIONAL MOTIVES as facilitators and SOCIO-EMOTIONAL MOTIVES as barriers to ELECTRONIC SHOPPING. Research methodology includes both qualitative and quantitative methods. The respondents are among male and female shoppers of the Iranian sites. Meanwhile t and X2 tests were performed for two independent groups to examine the assumptions.The tests approved only one of the assumptions, and the others were not approved. This implies that there is merely a significant correlation between SOCIO-EMOTIONAL MOTIVES and gender factor, and SOCIO-EMOTIONAL MOTIVES are more important for women than men. The results do not show a significant correlation between functional and IDENTITY MOTIVES against gender factor. There is no significant correlation between apparent site attractions, types of goods and gender factor.

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APA: Copy

LATIFI, FARIBA, & GHAFARI, L.. (2008). GENDER DIFFERENCES IN INCENTIVES OF ELECTRONIC SHOPPING. WOMENS STUDIES, 6(1), 7-33. SID. https://sid.ir/paper/66031/en

Vancouver: Copy

LATIFI FARIBA, GHAFARI L.. GENDER DIFFERENCES IN INCENTIVES OF ELECTRONIC SHOPPING. WOMENS STUDIES[Internet]. 2008;6(1):7-33. Available from: https://sid.ir/paper/66031/en

IEEE: Copy

FARIBA LATIFI, and L. GHAFARI, “GENDER DIFFERENCES IN INCENTIVES OF ELECTRONIC SHOPPING,” WOMENS STUDIES, vol. 6, no. 1, pp. 7–33, 2008, [Online]. Available: https://sid.ir/paper/66031/en

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