ASSESSING AND REVEALING SUCCESS FACTORS OF CHINESE-GLUTEN MARKETING IN IRAN'S STARCH-INDUSTRY

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MAMIZADEH J.; KESHMIRI V.

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Journal: Iranian Journal of Trade Studies Year:2006 | Volume:10 | Issue:40 Page(s): 261-288

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Title

ASSESSING AND REVEALING SUCCESS FACTORS OF CHINESE-GLUTEN MARKETING IN IRAN'S STARCH-INDUSTRY

Author(s)

MAMIZADEH J. | KESHMIRI V. | Issue Writer Certificate

Keywords

ASSESSING MARKETING SUCCESSFULNESSQ3

GLUTEN MARKETINGQ3

IRAN STARCH INDUSTRYQ3

GLUTENQ3

Abstract

Today, one of the success factors of pioneer companies is the amount of paying attention to marketing with improving product and service processes in this direction. As Jack Welch (late CEO of General-Electric) mentioned: marketing must be used in each segment of organization departments. By caring this advice, could prevent resulting crisis of imported GLUTEN (from China). We have tried to identify and rank main success factors of this product.In this article we tried to identify the situation, amount of affection and mutual relatios of four main tools (4p or marketing mix) of marketing. This mission is started with collection of primary and secondary information from specialists (Delphi method) and will continue with research-modelling and raw-data analyzing to reach to level of information analysis and statistical deducing. Finally we will rank elements of marketing-mix through Friedman test. Finally, we will identify and rank the main success factors of Chinese GLUTEN.

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APA: Copy

MAMIZADEH, J., & KESHMIRI, V.. (2006). ASSESSING AND REVEALING SUCCESS FACTORS OF CHINESE-GLUTEN MARKETING IN IRAN'S STARCH-INDUSTRY. IRANIAN JOURNAL OF TRADE STUDIES (IJTS), 10(40), 261-288. SID. https://sid.ir/paper/7405/en

Vancouver: Copy

MAMIZADEH J., KESHMIRI V.. ASSESSING AND REVEALING SUCCESS FACTORS OF CHINESE-GLUTEN MARKETING IN IRAN'S STARCH-INDUSTRY. IRANIAN JOURNAL OF TRADE STUDIES (IJTS)[Internet]. 2006;10(40):261-288. Available from: https://sid.ir/paper/7405/en

IEEE: Copy

J. MAMIZADEH, and V. KESHMIRI, “ASSESSING AND REVEALING SUCCESS FACTORS OF CHINESE-GLUTEN MARKETING IN IRAN'S STARCH-INDUSTRY,” IRANIAN JOURNAL OF TRADE STUDIES (IJTS), vol. 10, no. 40, pp. 261–288, 2006, [Online]. Available: https://sid.ir/paper/7405/en

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