A SURVEY OF TOURISTS, ATTITUDE CONCERNING THE IMPACT OF THE ADVERTIZING MEDIA ON TRAVEL AGENCIES

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KAROBI M.; MOHAMMADIAN M.

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Paper Information

Journal: QUARTERLY JOURNAL OF SOCIAL SCIENCES Year:2009 | Volume:- | Issue:45 Page(s): 63-92

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Title

A SURVEY OF TOURISTS, ATTITUDE CONCERNING THE IMPACT OF THE ADVERTIZING MEDIA ON TRAVEL AGENCIES

Author(s)

KAROBI M. | MOHAMMADIAN M. | Issue Writer Certificate

Keywords

ATTITUDE SURVEYQ2

TRAVEL AGENCIESQ2

ADVERTISEMENT CAMPAIGNQ2

M5 PATTERNQ3

IMPACT ASSESSMENTQ2

AIDA PATTERNQ3

Abstract

Advertisement as a dominant communicational factor in any organization plays a decisive role in the organization's success. M5 PATTERN, which has been regarded as one of the most popular advertisement patterns, consist of five interrelated steps: 1) goal definition, 2) budget allocation, 3) massage.formulation, 4) media selection, and 5) advertisement assessment. Although all of those five steps are important, thoughtful selection of a proper media is viewed as a precondition for goal attainment. The present ATTITUDE SURVEY attempts at revealing those advertisement. related factors which contribute to positive decision making in regard to buying ticket or using services that certain TRAVEL AGENCIES regularly offer. If proper media for presenting the massage is not selected, ADVERTISEMENT CAMPAIGN will not lead to expected outcomes. For this reason proper media selection is regarded as a vital element of ADVERTISEMENT CAMPAIGN. Having four dimensional pattern known as AIDA in mind the authors have carried out an ATTITUDE SURVEY aimed at measuring the impacts of advertisement media on selecting TRAVEL AGENCIES.

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References

ارایه یک مدل ریاضی در تخصیص بودجه تبلیغات به رسانه های مختلف (کنفرانس)

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APA: Copy

KAROBI, M., & MOHAMMADIAN, M.. (2009). A SURVEY OF TOURISTS, ATTITUDE CONCERNING THE IMPACT OF THE ADVERTIZING MEDIA ON TRAVEL AGENCIES. QUARTERLY JOURNAL OF SOCIAL SCIENCES, -(45), 63-92. SID. https://sid.ir/paper/93407/en

Vancouver: Copy

KAROBI M., MOHAMMADIAN M.. A SURVEY OF TOURISTS, ATTITUDE CONCERNING THE IMPACT OF THE ADVERTIZING MEDIA ON TRAVEL AGENCIES. QUARTERLY JOURNAL OF SOCIAL SCIENCES[Internet]. 2009;-(45):63-92. Available from: https://sid.ir/paper/93407/en

IEEE: Copy

M. KAROBI, and M. MOHAMMADIAN, “A SURVEY OF TOURISTS, ATTITUDE CONCERNING THE IMPACT OF THE ADVERTIZING MEDIA ON TRAVEL AGENCIES,” QUARTERLY JOURNAL OF SOCIAL SCIENCES, vol. -, no. 45, pp. 63–92, 2009, [Online]. Available: https://sid.ir/paper/93407/en

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