MEDIA STUDIES
Year:2011 | Volume:6 | Issue:12|Papers Count:11

The civilization of Iranian culture has a deep, gentle and very different definition from what is today known as the communication. From Spirituality and writings of the divine to the literature and especially poetry the phenomenon of communication always has been considered Iranians.The following text intends to represent the opinions and views about communication from Rumi as one of the most prominent figures of Iranian literature, philosophy and mysticism of Muslim world.And for this purpose, one of his most valuable works "Mathnavi" has been analyzed to study the communication concepts of this work and also with theoretical communicating between what we call Communication knowledge today and what had been considered in ancient Iranian culture about communicating, all for stepping toward to localizing this knowledge.the method of our research was qualitative and using the hermeneutics which is one of the best approaches for evaluation and study of literary works of poets.Rumi has classified all forms of communication in four species:1- Self Communication2- Communication with God3- Communication with Cosmos (the Universe)4- Communication with other people.He based the self analysis as the main subject of all kind of communications and also all kind of human knowledge and believes that achieving all goals would not happen without self analysis.

This article tries to review on effective factors in the creation of learning organization that include: environment, structure, leadership, culture, technology and strategy, to provide suitable situation for leading the organization to achieve constant competitive merit by achieving a knowledge-based organization's characteristics. This is a comparative studying among some effective media organizations (TV – Radio) and Broadcasting Organization of Islamic Republic of Iran. Comparing shows the mentioned organization is not in a suitable situation about providing a learning organization's substruction factors. At last for making a knowledge-based organization's substruction factors some recommendations were offered.

Today, one of the serious challenges in the field of theoretical issues is to define theoretical framework for understanding the cyberspace. A framework would be understandable for expanding cyberspace and its elements as well as development workshops.In the new era, it is obvious that the objectivity and subjectivity has been changing. It is also clear that mentality is reproduced and these ideas can not be explained in this regard. This article – using Heidegger's phenomenology –tries to explain and make it understanable the development of cyberspace.

This article aims to study the Persian Social Rap Music and its impact on the development of the identity of the Iranian youth. In this regards, the nature of Rap music and its history is briefly reviewed and then it is studied as a local- global phenomenon. Afterwards, the sociology of Rap music and its status as a cultural and sub-cultural capital in global system is considered. Finally, the social content of Persian Rap music is reviewed.Research findings showed that the Iranian youth take a dynamic and active approach with modern community issues and despite the restrictions of the system, they actively use music to express their feelings toward social problems.

Advertisement have positive functions in society and by use semiotics we can improve these functions. This paper tries to show IRIB Tv ads weakness and strength in comparison to non iranian Tv ads. This paper applies qualitative analysis whit semiotics approach and then by use comparative methode, compares between IRIB Tv ads and non iranian Tv ads. Research population consists of Tv ads that propagated on IRIB Tv and satellite networks, this research uses cluster sampling methode. Most important Research findings are: Representation of women role in IRIB Tv ads is stereotype role. From sexuality sign and age of audience, we can recognize who is goal audience and who dose make decision about goods or services purchasing. In IRIB Tv ads men has most roles while in non Iranian Tv ads, women has most roles, teenager has lower level presence in IRIB Tv ads. Commonly, messages isbased on verbal communication and has lower notice to pictorial signs and camera movment signs. According that ads needs daily qualitative development and notice to semiotics especially use of pictorial signs will redound to commercial ads industry development like as a communication industry.

This article aims to study the reflection of social-communicational structures in Persian novels produced in the two decades of 1350 s and 1370 s Hijri. For this purpose, fourteen outstanding novels including seven written in 1350 s and seven written in 1370 s were selected to study in terms of their social-communication, individualism or pluralism content status in the two decades.The results from the research showed that in the works produced in 1350 s power hierarchy is seen and patriarchal discourse is dominated and power relations in social relations can be seen in these works, but in the texts produced in 1370 s power relations are inferred from the human individual relations and the average and middle class appear in the urban atmosphere.

Nowadays, social responsibility and its related issues are of the major concerns of organizations in public and private organizations. Degradation of behavior standards and ethics in organizational performance mainly known as “social responsibility” is the main reason to search for theoretical and practical milestone in order to plan for a proper practical route for Iran Public organizations.After launching preliminary and complementary studies, we raised the question “How is the influence of mass media in increasing the social responsibility in Iran public organizations?” After studying the literature and background related to this research and also referring to experts opinion, the factors working in mass media which may have influence on increase of social responsibility in public organizations were divided into 8 factors and were analyzed through questionnaire. The results indicated that on scientific basis, the mass media has a great and significant influence on increase of social responsibility in Iran public organizations but practically this issue is not seriously taken into consideration.

Since communication and behavioral skills are the most important factors in making appropriate infrastructure for human development in a society, it seems that communication sciences' teachers are desirable model for studying this issue. It is clear that the results of this research could depict the communication skills among the communication sciences' teachers and their students. The method of this research is survey and measurement tool for doing this, is questionnaire. The population's research is communication sciences teachers and their students. There is equivalent between the research population and its sample. It means that all of communication sciences' teachers and students have been questioned.

Since 1954 when the BBC Network started its first TV News Broadcast using the voice of an anchor along with picture, map and the description of pictures in short sentences, TV journalism has gone through a lot of ups and downs to enjoy its current achievements. The accomplishments should be attributed to the result of the technological innovations as well as the intelligence and with of those active in the field.Although the topic has a 45-year-history in Iran, due to such elements as non-indigenous technology, weakness in the expert framework, disregard for the concepts and tools of the modern media and …, we are somehow faced with historical backwardness. Now experts believe getting ahead in today's competitive media field requires thinking of creating change in such areas as theories and definitions, systems and organizations and technology and equipment as well as various styles, forms and methods of production. In this research article, which has been compiled using documentary, fact-finding and observation techniques, we have taken into consideration the models and text styles of Television News and then the comparison text of Television News and print media.To sum up there is difference between equipment and method of transferring data of TV news with other print media. Such important items belong to different kinds of productions as well as various forms of visual and audio concepts are being based on print. It plays a key role in the process of data transfer. We can claim Writing for Television news is the art of writing for picture.

This study has investigated the effects of Farsi satellite channels’ commercial advertisements on the attitudes of Iranian viewers and consequently their shopping behaviors. For achieving this goal, the theories of many scholars such as lasswell, lazarsfeld, Merton, Mcluhan, Bryant and zillmann, markuze and AIDA’s model were consulted. The independent variable selected for this study is Farsi satellite channels’ commercial advertisements and the dependent variable is the attitude and behavior of its viewers. In this study the survey method and the questionnaire technique for the collection of data among our participants were employed. The population of this study includes the citizens of Tehran and our sample group consists of 388 people that were selected based on a sencces (in access) sampling technique. The data collected in this study has been analyzed by SPSS Software and the results are as follows:All four stages of AIDA’s model related to the effectiveness of commercial advertisements of Farsi satellite channels on the attitudes of viewers have been confirmed here as well.

Although the citizenship status and rights and obligations relating thereto, included discussions of the ancient Greek philosophers like Plato and Aristotle but it should be said this concept has been changed over the years. Citizenship in the modern world was considered to philosophers on 18 century.Modern citizenship in the industrial developed countries is the result of democratic process in these communities during three centuries. In 18century most basic civil rights of citizenship in the community was the main rights of citizens after that law and other personal freedoms and the plan was fighting for its realization.Nineteenth century was the time of struggling to achieve political rights and social classes or political citizenship which means that the struggle for equal rights for voting; the role of media can not be ignored. In 18 century, political and professional media played a major role in the realization of democratic revolution, Finally, in twentieth century the process of realization of democratic ideas in a way to equal social rights for citizens, Efforts to equal rights in education, health and other social benefits to the most fundamental and seeking for justice activities took place.Media can provide educational functions, news and information, and take a short track to achieve new methods of citizen participation.