THE EFFECT OF FARSI SATELLITE COMMERCIAL CHANNELS ON IRANIAN ATTITUDES

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DINDAR FARKOOSH FIROOZ; HEYDARBEYGI AREZOO

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Journal: MEDIA STUDIES Year:2011 | Volume:6 | Issue:12 Page(s): 203-218

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Information Journal Paper

Title

THE EFFECT OF FARSI SATELLITE COMMERCIAL CHANNELS ON IRANIAN ATTITUDES

Author(s)

DINDAR FARKOOSH FIROOZ | HEYDARBEYGI AREZOO | Issue Writer Certificate

Keywords

COMMERCIAL ADVERTISEMENTSQ2

SATELLITE CHANNELSQ2

AIDA’S MODELQ3

ATTITUDESQ2

Abstract

This study has investigated the effects of Farsi SATELLITE CHANNELS’ COMMERCIAL ADVERTISEMENTS on the ATTITUDES of Iranian viewers and consequently their shopping behaviors. For achieving this goal, the theories of many scholars such as lasswell, lazarsfeld, Merton, Mcluhan, Bryant and zillmann, markuze and AIDA’S MODEL were consulted. The independent variable selected for this study is Farsi SATELLITE CHANNELS’ COMMERCIAL ADVERTISEMENTS and the dependent variable is the attitude and behavior of its viewers. In this study the survey method and the questionnaire technique for the collection of data among our participants were employed. The population of this study includes the citizens of Tehran and our sample group consists of 388 people that were selected based on a sencces (in access) sampling technique. The data collected in this study has been analyzed by SPSS Software and the results are as follows:All four stages of AIDA’S MODEL related to the effectiveness of COMMERCIAL ADVERTISEMENTS of Farsi SATELLITE CHANNELS on the ATTITUDES of viewers have been confirmed here as well.

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APA: Copy

DINDAR FARKOOSH, FIROOZ, & HEYDARBEYGI, AREZOO. (2011). THE EFFECT OF FARSI SATELLITE COMMERCIAL CHANNELS ON IRANIAN ATTITUDES. MEDIA STUDIES, 6(12), 203-218. SID. https://sid.ir/paper/212095/en

Vancouver: Copy

DINDAR FARKOOSH FIROOZ, HEYDARBEYGI AREZOO. THE EFFECT OF FARSI SATELLITE COMMERCIAL CHANNELS ON IRANIAN ATTITUDES. MEDIA STUDIES[Internet]. 2011;6(12):203-218. Available from: https://sid.ir/paper/212095/en

IEEE: Copy

FIROOZ DINDAR FARKOOSH, and AREZOO HEYDARBEYGI, “THE EFFECT OF FARSI SATELLITE COMMERCIAL CHANNELS ON IRANIAN ATTITUDES,” MEDIA STUDIES, vol. 6, no. 12, pp. 203–218, 2011, [Online]. Available: https://sid.ir/paper/212095/en

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