GEOGRAPHICAL JOURNAL OF TOURISM SPACE
Year:2019 | Volume:8 | Issue:32 |Papers Count:8

Today, tourism is rapidly expanding as one of the most important and influential sectors in the world economy and countries. The highly competitive industry environment compels tourism-based firms to look for new ways to improve their competitive advantages. Effective tourism supply chain management is one of the strategies that tourism-oriented companies can pursue. The present article examines supply chain integration and its impact on sustainability of export development and marketing in the tourism industry as a factor to boost tourism production and increase the number of tourists as well the importance of revenue generation. The target population of this study included the employees of travel agencies in Tabriz who were selected using Morgan table and cluster sampling. The data collection tool was a researcher-made questionnaire. The research is a descriptive correlational one and it is applied in terms of its purpose. The SPSS software and regression tests were used to analyze the data. The obtained results showed that supply chain integration variable can predict 67% of the dependent variable ‘ export sustainability’ and 60% of the dependent variable ‘ marketing in tourism industry’ .

The purpose of this research is to identify the strengths and weaknesses of ecology, to study the status of ecology resorts and to determine the ecological ecosystems in Malayer. The purpose of this study is applied research and descriptive-analytical in terms of nature and method. Part of the theoretical information was collected through library studies, the use of documents, documents and reports, and the other part through the analysis of SWOT and its strengths and weaknesses. The SWOT technique is used for field analysis. Since the number of tourists interested in tourism in the world is increasing, attention to the utilization of innumerable tourism capacities in the country can be effective in attracting foreign tourists which is necessary. Setting laws and standards appropriate to the local tourism industry can provide training to local tourism activists, support investors to enter the field and strict the oversight of local tourism activities. The findings of the study showed that the impact of tourism industry and ecotourism on rural and local communities, the economies of countries are oil-based and somehow it can be said that oil-free countries have many economic problems. As a result, many societies can be seen today, having separated their economic dependence and prosperity from oil and developed and advanced even in the farthest geographical areas as far as some factors are considered. These factors include reducing unemployment and job creation, increasing income and economic prosperity, reversing rural migration, agricultural development, preventing the destruction of rural life, developing local and indigenous housing, diversifying income sources.

The overall objective of this research was to investigate the effect of components of social media marketing activities through brand value on customer response in tourism industry. This research, in terms of purpose, is an applied research and uses a descriptive-analytical methodology of causal type through a survey method. The statistical population of this research included tourists who visited Zanjan province. Due to lack of access to accurate information about statistical population, an unlimited society was chosen from whom a sample of 384 were selected. The sampling method in this research was a simple random one. In this study, standard questionnaires developed by SEO and park (2018) were used. The face validity of the questionnaire was estimated to be more than 0. 5 and its reliability was confirmed by Cronbach's alpha which was 0. 965. Descriptive statistics was used to analyze the data using SPSS software. First, for testing the normality of variables, Kolmogorov-Smirnov method was used and it was shown that the data were normal. The results of the study showed that social media marketing activities have positive effect on brand equity (brand awareness and brand image) and these activities have a positive effect on customer response ( E-WOM and loyalty) through brand equity too. Finally, based on the results of the study, practical recommendations were presented.

The present paper deals with the rural tourism as a strategy to achieve rural development. The study assumes that rural tourism can have a positive impact on reducing poverty and rural development. This study is applied in terms of its purpose and descriptive-analytical as far as its method is considered. Documentary and field methods such as researcher-made questionnaire, observation and interviews were used for data collection. The statistical population of the study consisted of the supervisors of eight tourism villages of Mishkhas village which had the largest number of tourists, that is, 1638 households. The sample size was determined using the HTML Table. 325 people participated in the study. The sampling method was multi-stage stratified. In this way, all of the eight villages in Mishkhas were identified and the population proportion of each village was sampled using simple random sampling. Descriptive statistics and inferential statistics were used to analyze the collected data. The coefficient determination which was 0. 79 showed that tourism development had played an important role in reducing poverty and rural development. The results of the study showed that all the aspects of the rural tourism under study have direct effects on rural poverty. The highest direct effect belonged to the economic dimension with the coefficient of 0. 28 and the lowest one was related to the physical dimension with a coefficient of 0. 11.

Some-e-Sara has a good tourist position due to its potential and attractions. Also, the geographic location of the city is such that travelers who want to go to Astara and some other cities in the area have to go through Some-e-Sara. Therefore, the geographic location of the city is also a golden opportunity for tourism development. In this regard, the main purpose of this research is to identify the key factors in the sustainable development of tourism in this city. In fact, it was tried to identify effective factors using the experts' opinions. The method of the study was interaction analysis in which the key factors were chosen as the driving forces. In this regard, 27 factors were identified. Then, using the interaction method in the MICC software, a factor analysis was performed by experts. According to studies on sustainable tourism development in the city of Some-e-Sara, a total of eight factors were selected as the key factors. In this regard, factors such as marketing and advertising, cost of living, service quality, management and coordination of organizations and the regional transport network can be mentioned.

In the age of globalization, one of the most important priorities is the regional interaction of countries at the international level so that in many countries of the world they are trying to grow and sustain their economy by creating the right framework for cooperation with other countries. In this sense, not only the issue of globalization of the economy in the form of a global network of concepts is important in the third millennium, but the interactions between them, and even the interactions of cultures, are also prominent features of globalization. West Azerbaijan province of Iran and the provinces located in the eastern part of Turkey which are in the neighborhood of Iran, with the highest tourism, historical, environmental and given the characteristics of religious, social, cultural, historical, and economic similarities, can play an important role in the interplay between the region's sustainable economy. In this article, using descriptive-analytical method, as well as SWOT and AHP models, the importance and priority of effective factors in the area of West Azerbaijan provinces and eastern provinces of Turkey are identified and by examining their relationships, ranking factors are presented in the form of models. According to the results of the study, the area has potentialities, but the weakness of facilities, possibilities, services and infrastructure has made it impossible to be active well in the domains of regional economic and developmental dynamics.

Nowadays tourism is the most dynamic economic activity of our era and in terms of mobility, job creation and overall development in the world is outstanding and has created strategic opportunities thereby enriching economic variety of local communities, and creating job opportunities around the world. The stability of population among communities and prevention of irregular migration, preserving natural resources and maintaining ecological balance, cultural characteristics of cities all are the results of urban tourism. It may be said that one of the best ways to save cities from the social and economic problems is the development of urban tourism. The aim of this study was to evaluate the texture of urban tourism in the 14th district of Isfahan using the SWOT-QSPM model. The study is cross-sectional and a questionnaire was used for data collection. The results of this study showed that the strategies for creating conditions and taking principled positions to attract foreign investment in expanding and reviving monuments and historical buildings, using propaganda in its widest sense, employing local people and encouraging private sector investorsto accompany the government in organizing the tourism in Isfahan are ranked first to fourth respectively.

Nowadays, tourism as one of the most dynamic economic activities, plays an important role in the sustainable local development. Today the tourism organization pays more attention to tourism and protecting the environment in all around the world. Accordingly, it is very important to know the natural potential of each region in order to attract ecotourism and to develop each region. Lenjan, can have an important role in attracting ecotourism because of some natural interesting such as Shahlora water fall, Zayande rud coastal village, Rokh pass, Hossien Abad Lake, and pleasant climate. The purpose of this research is to identify the interesting ecotourism of the Lenjan and to plan and present suitable solution for developing ecotourism in this town. In this study a questionnaire has been used to obtain the necessary data. Thus the study has employed a descriptive and analytical method as well as library research on the ecotourism potential of Lenjan through asking some volunteers in its ecotourism area. The SPSS software including Whitney test, Kruskal-Wallis, and Peterson correlation test were used to analyze the obtained data. The research finding showed that, the ecotourism potential was more interesting than the other tourism attractions. Also the lack of knowledge about natural potential of the region has been effective on the ecotourism failure to develop. As a result, planning the ecotourism potential can affect its development.