In management research, especially in the field of strategic research strategic change is an important phenomenon which academics and researchers as well as businesses affirm its importance and necessity. This is necessary to maintain the competitive advantage and long-term organizational survival. One way to gain competitive advantage is to quickly adapt ourselves to environmental changes. Therefore, the present study seeks to design a strategic transformation model in hierarchical organizations with the Grounded theory approach. For this purpose, 21 experts from the field of strategic management in hierarchical organizations were selected and conducted a deep interview (non-structured) with them. Sampling was carried out using snowball technique. The results of data coding led to the identification of three categories, including strategic change antecedents, strategic change components and strategic change consequences. The results indicate that individual factors, organizational factors, and environmental factors are as the antecedents, Strategic Leadership, Strategic Renewal, Transition program codification, Structure reengineering and Modifying, Creating a shared vision, Systematic view, Successor, Creating Excellence Systems, Transparency, Establishing advanced monitoring systems and formulating psychological empowerment strategies as components of strategic transformation as well as organizational excellence, organization agility, Competitive capabilities and the growth of employees were identified as strategic change consequences.