Relations between “ Dispersion of Power between Sales and Marketing Units” with “ Business Performance”

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GHAZIZADEH MOSTAFA; BEYGINIA ABDOLREZA; Roshan Ghyasi Roghayeh

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Journal: business managment perspective Year:2015 | Volume:14 | Issue:1 (21) Page(s): 105-122

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Information Journal Paper

Title

Relations between “ Dispersion of Power between Sales and Marketing Units” with “ Business Performance”

Author(s)

GHAZIZADEH MOSTAFA | BEYGINIA ABDOLREZA | Roshan Ghyasi Roghayeh | Issue Writer Certificate

Keywords

Dispersion of Decision-making PowerQ2

SalesQ2

MarketingQ2

Customer-oriented CultureQ2

Business PerformanceQ2

Abstract

The main goal of this research is examination relations between “ Dispersion of Decision-making Power between Sales and Marketing units” with “ Business Performance of company” . For this goal, we distributed our surveys among Marketing and Sales managers of 62 manufacturing firms in food materials, pharmetical and chemical industries that accepted in bourse exchanges market. The result showed that, “ Dispersion of Decision-making Power between Sales and Marketing units” does have positive and significant relationships with “ Collaboration and Interaction between Marketing and sale units” , “ Customer-oriented Culture” , “ Generating value for customer” and “ Business Performance of company” . But, “ Dispersion of Decision-making Power between Sales and Marketing units” does have negative and significance relationships with “ Operational role clarity of Marketing and Sales units” . Furthermore, “ Generating value for customer” does have positive and significant relationships with “ Business Performance of company” .

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APA: Copy

GHAZIZADEH, MOSTAFA, BEYGINIA, ABDOLREZA, & Roshan Ghyasi, Roghayeh. (2015). Relations between “ Dispersion of Power between Sales and Marketing Units” with “ Business Performance”. JOURNAL OF BUSINESS MANAGEMENT PERSPECTIVE (MANAGEMENT PERSPECTIVE), 14(1 (21) ), 105-122. SID. https://sid.ir/paper/115577/en

Vancouver: Copy

GHAZIZADEH MOSTAFA, BEYGINIA ABDOLREZA, Roshan Ghyasi Roghayeh. Relations between “ Dispersion of Power between Sales and Marketing Units” with “ Business Performance”. JOURNAL OF BUSINESS MANAGEMENT PERSPECTIVE (MANAGEMENT PERSPECTIVE)[Internet]. 2015;14(1 (21) ):105-122. Available from: https://sid.ir/paper/115577/en

IEEE: Copy

MOSTAFA GHAZIZADEH, ABDOLREZA BEYGINIA, and Roghayeh Roshan Ghyasi, “Relations between “ Dispersion of Power between Sales and Marketing Units” with “ Business Performance”,” JOURNAL OF BUSINESS MANAGEMENT PERSPECTIVE (MANAGEMENT PERSPECTIVE), vol. 14, no. 1 (21) , pp. 105–122, 2015, [Online]. Available: https://sid.ir/paper/115577/en

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