NATIVE SCALE FOR MARKET ORIENTATION OF IRANIAN COMMERCIAL BANKS

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AGHAZADEH HASHEM; MEHRNOOSH MINA

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Journal: business managment perspective Year:2010 | Volume:9 | Issue:2 (35) Page(s): 119-143

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Information Journal Paper

Title

NATIVE SCALE FOR MARKET ORIENTATION OF IRANIAN COMMERCIAL BANKS

Author(s)

AGHAZADEH HASHEM | MEHRNOOSH MINA | Issue Writer Certificate

Keywords

MARKET ORIENTATIONQ2

INTELLIGENCE GENERATIONQ3

INTELLIGENCE DISSEMINATIONQ3

CUSTOMER ORIENTATIONQ3

COMPETITOR ORIENTATIONQ2

Abstract

MARKET ORIENTATION as an essential concept of marketing has not been studied in Iranian commercial banks with no native scale. This study aimed at develops a native scale for measuring MARKET ORIENTATION and its situation in Iranian commercial banks. Accordingly as a result of theoretical and exploratory studies a comprehensive scale was developed which shows dimensions of MARKET ORIENTATION. Validity of the scale is confirmed by 70 experts. The confirmed scale is questioned from 300 managers and officers of international department of commercial banks through a 2-page questionnaire. The findings are: (1) A native scale for measuring MARKET ORIENTATION in Iranian commercial banks in which the importance of dimensions are intelligent behavior, analyzing and planning of strategic response, implementing and controlling of strategic response and coordinated systems and departments respectively; (2) MARKET ORIENTATION in Melli, Saderat, Mellat and Sepah Banks is appropriate and only in Tejarat Bank is inappropriate.

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APA: Copy

AGHAZADEH, HASHEM, & MEHRNOOSH, MINA. (2010). NATIVE SCALE FOR MARKET ORIENTATION OF IRANIAN COMMERCIAL BANKS. JOURNAL OF BUSINESS MANAGEMENT PERSPECTIVE (MANAGEMENT PERSPECTIVE), 9(2 (35)), 119-143. SID. https://sid.ir/paper/115603/en

Vancouver: Copy

AGHAZADEH HASHEM, MEHRNOOSH MINA. NATIVE SCALE FOR MARKET ORIENTATION OF IRANIAN COMMERCIAL BANKS. JOURNAL OF BUSINESS MANAGEMENT PERSPECTIVE (MANAGEMENT PERSPECTIVE)[Internet]. 2010;9(2 (35)):119-143. Available from: https://sid.ir/paper/115603/en

IEEE: Copy

HASHEM AGHAZADEH, and MINA MEHRNOOSH, “NATIVE SCALE FOR MARKET ORIENTATION OF IRANIAN COMMERCIAL BANKS,” JOURNAL OF BUSINESS MANAGEMENT PERSPECTIVE (MANAGEMENT PERSPECTIVE), vol. 9, no. 2 (35), pp. 119–143, 2010, [Online]. Available: https://sid.ir/paper/115603/en

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