Study the Effect of Internet Marketing Capabilities on the Development Strategies of the International Markets for Export Companies

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SHARIFI EHSAN; YAZDANI NASER

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Journal: JOURNAL OF STRATEGIC MANAGEMENT STUDIES Year:2018 | Volume:9 | Issue:34 Page(s): 167-184

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Title

Study the Effect of Internet Marketing Capabilities on the Development Strategies of the International Markets for Export Companies

Author(s)

SHARIFI EHSAN | YAZDANI NASER | Issue Writer Certificate

Keywords

Internet MarketingQ2

Market Development StrategiesQ1

International MarketQ1

Export CompanyQ2

International TradeQ2

Abstract

The use of Internet Marketing capacity in Iran has grown steeply in recent years and has received a large share of virtual space activities. Such marketing is emerging in Iran; therefore, many aspects of this kind of marketing have not yet been analyzed. Therefore, the present study investigates the role of Internet Marketing capabilities on the growth of the International Market with regard to the role of export capabilities, by conducting research on Iran's leading export companies. The research method is descriptive, survey and correlation. The statistical population of the present study includes all employees, managers and experts in the sample companies of 1396. The results indicate that Internet Marketing capability has a positive and significant effect on the availability of information and capabilities of the international network. Also, the results confirm the impact of international strategic orientation on the capabilities of the International Market and the impact of International Market capability on the growth of the International Market. However, the impact of the availability of information on the strategic orientation of the international and Internet Marketing capabilities was not positively and significantly impacted on the strategic orientation of the international community.

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APA: Copy

SHARIFI, EHSAN, & YAZDANI, NASER. (2018). Study the Effect of Internet Marketing Capabilities on the Development Strategies of the International Markets for Export Companies. JOURNAL OF STRATEGIC MANAGEMENT STUDIES, 9(34 ), 167-184. SID. https://sid.ir/paper/181689/en

Vancouver: Copy

SHARIFI EHSAN, YAZDANI NASER. Study the Effect of Internet Marketing Capabilities on the Development Strategies of the International Markets for Export Companies. JOURNAL OF STRATEGIC MANAGEMENT STUDIES[Internet]. 2018;9(34 ):167-184. Available from: https://sid.ir/paper/181689/en

IEEE: Copy

EHSAN SHARIFI, and NASER YAZDANI, “Study the Effect of Internet Marketing Capabilities on the Development Strategies of the International Markets for Export Companies,” JOURNAL OF STRATEGIC MANAGEMENT STUDIES, vol. 9, no. 34 , pp. 167–184, 2018, [Online]. Available: https://sid.ir/paper/181689/en

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