CONSUMER BEHAVIOR PATTERN AND INTERNET MARKETING STRATEGY: HOME APPLIANCES INDUSTRY

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NIKOUKAR GH.H.; DIVANDARI A.; EBRAHIMI A.A.H.; ESFIDANI M.R.

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Paper Information

Journal: JOURNAL OF BUSINESS MANAGEMENT Year:2009 | Volume:1 | Issue:2 Page(s): 135-150

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Title

CONSUMER BEHAVIOR PATTERN AND INTERNET MARKETING STRATEGY: HOME APPLIANCES INDUSTRY

Author(s)

NIKOUKAR GH.H. | DIVANDARI A. | EBRAHIMI A.A.H. | ESFIDANI M.R. | Issue Writer Certificate

Keywords

INTERNET MARKETING STRATEGYQ2

CONSUMER BEHAVIORQ2

HOME APPLIANCES INDUSTRYQ2

Abstract

Iran home appliances producers are challenged by the many foreign competitors. These companies can employ Information and communication technology for improvement of the competitiveness. So in this paper, the identification of internet marketing strategies and the CONSUMER BEHAVIOR have been analyzed by grounded theory. The research shows that, INTERNET MARKETING STRATEGY (IMS) can be classified into three kind of different strategies: Transactional, interactive and intelligent. And the behavior of the Iranian home appliances could be decrypting in three styles: Rational Shoppers, feeling Shoppers and Intelligent Shoppers.

Cites

A STUDY OF EFFECTS OF THE MEDIA ADVERTISING AS ONE OF THE MARKETING STRATEGIES ON THE BUYERS’ BEHAVIOR IN CAR INDUSTRY

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APA: Copy

NIKOUKAR, GH.H., DIVANDARI, A., EBRAHIMI, A.A.H., & ESFIDANI, M.R.. (2009). CONSUMER BEHAVIOR PATTERN AND INTERNET MARKETING STRATEGY: HOME APPLIANCES INDUSTRY. JOURNAL OF BUSINESS MANAGEMENT, 1(2), 135-150. SID. https://sid.ir/paper/140195/en

Vancouver: Copy

NIKOUKAR GH.H., DIVANDARI A., EBRAHIMI A.A.H., ESFIDANI M.R.. CONSUMER BEHAVIOR PATTERN AND INTERNET MARKETING STRATEGY: HOME APPLIANCES INDUSTRY. JOURNAL OF BUSINESS MANAGEMENT[Internet]. 2009;1(2):135-150. Available from: https://sid.ir/paper/140195/en

IEEE: Copy

GH.H. NIKOUKAR, A. DIVANDARI, A.A.H. EBRAHIMI, and M.R. ESFIDANI, “CONSUMER BEHAVIOR PATTERN AND INTERNET MARKETING STRATEGY: HOME APPLIANCES INDUSTRY,” JOURNAL OF BUSINESS MANAGEMENT, vol. 1, no. 2, pp. 135–150, 2009, [Online]. Available: https://sid.ir/paper/140195/en

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