A MODEL FOR BUSINESS ETHICS IN IRAN’S PRIVATE BANKS

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RONAGHI M.H.; FEIZI K.

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Journal: Ethics in Science and Technology Year:2011 | Volume:6 | Issue:2 Page(s): 40-46

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Information Journal Paper

Title

A MODEL FOR BUSINESS ETHICS IN IRAN’S PRIVATE BANKS

Author(s)

RONAGHI M.H. | FEIZI K. | Issue Writer Certificate

Keywords

BUSINESS ETHICSQ1

TRUSTQ2

SSATISFACTIONQ1

LOYALTYQ2

Abstract

Background: One of the crucial factors affecting success of organizations is ethical behavior of employees. An optimal functioning of market rules is in turn determined by the quality of the sociological environment, by its cultural and moral values. Lack of ethics is a critical obstacle to the success of transactions.This research aims to explain and clarify the inter-relationships and the interaction effects among BUSINESS ETHICS and other relevant factors such as customer‘s satisfaction and LOYALTY in private-banking industry.Methods: We developed a model of ethical behavior in private-banking industry based on the outcomes of previous researches and semi-structured interviews with experts in banking services. To examine the model a descriptive survey was applied. The survey sample population consisted of 395 randomly taken private-banking service users and private-banking employees in the city of Tehran, according to a cluster random sampling skim.Conclusion: An important part of the results revealed BUSINESS ETHICS relate directly with satisfaction, TRUST and LOYALTY among private-banking customers.

Cites

EFFECT OF PROFESSIONAL ETHICS ON THE LOYALTY OF BANK CUSTOMERS

References

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APA: Copy

RONAGHI, M.H., & FEIZI, K.. (2011). A MODEL FOR BUSINESS ETHICS IN IRAN’S PRIVATE BANKS. ETHICS IN SCIENCE & TECHNOLOGY, 6(2), 40-46. SID. https://sid.ir/paper/122604/en

Vancouver: Copy

RONAGHI M.H., FEIZI K.. A MODEL FOR BUSINESS ETHICS IN IRAN’S PRIVATE BANKS. ETHICS IN SCIENCE & TECHNOLOGY[Internet]. 2011;6(2):40-46. Available from: https://sid.ir/paper/122604/en

IEEE: Copy

M.H. RONAGHI, and K. FEIZI, “A MODEL FOR BUSINESS ETHICS IN IRAN’S PRIVATE BANKS,” ETHICS IN SCIENCE & TECHNOLOGY, vol. 6, no. 2, pp. 40–46, 2011, [Online]. Available: https://sid.ir/paper/122604/en

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