Investigating the effecting factors on franchisors' ambidexterity

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SAKHDARI KAMAL; ZIYAE BABAK; Johariyan Zadeh Fatemeh

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Paper Information

Journal: JOURNAL OF ENTREPRENEURSHIP DEVELOPMENT Year:2016 | Volume:8 | Issue:4 Page(s): 631-648

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Title

Investigating the effecting factors on franchisors' ambidexterity

Author(s)

SAKHDARI KAMAL | ZIYAE BABAK | Johariyan Zadeh Fatemeh | Issue Writer Certificate

Keywords

Organizational AmbidexterityQ2

franchisingQ1

StandardizationQ2

AdaptationQ2

performanceQ2

Abstract

One of the essential challenges franchisors encounter is achieving a balance between the opposing activities of Standardization (products and services) and Adaptation (local preferences). This is called ambidexterity in the literature of organizational studies. While the literature on franchising provides little insight into ambidexterity, this research investigates factors affecting ambidexterity and performance. This research is practical in goal and descriptive-correlational in terms of data collection. The data was collected using a survey questionnaire, filled with 63 franchisors, and analyzed using the Smartpls2 software. The results indicate that plural model, network portfolio management capability, growth orientation and market diversity positively affect franchisors' ambidexterity. Contrary to our expectations, contract flexibility does not influence ambidexterity in franchisors. The findings also show that ambidexterity holds a positive impact on the firm's performance.

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APA: Copy

SAKHDARI, KAMAL, ZIYAE, BABAK, & Johariyan Zadeh, Fatemeh. (2016). Investigating the effecting factors on franchisors' ambidexterity. JOURNAL OF ENTREPRENEURSHIP DEVELOPMENT, 8(4 ), 631-648. SID. https://sid.ir/paper/131170/en

Vancouver: Copy

SAKHDARI KAMAL, ZIYAE BABAK, Johariyan Zadeh Fatemeh. Investigating the effecting factors on franchisors' ambidexterity. JOURNAL OF ENTREPRENEURSHIP DEVELOPMENT[Internet]. 2016;8(4 ):631-648. Available from: https://sid.ir/paper/131170/en

IEEE: Copy

KAMAL SAKHDARI, BABAK ZIYAE, and Fatemeh Johariyan Zadeh, “Investigating the effecting factors on franchisors' ambidexterity,” JOURNAL OF ENTREPRENEURSHIP DEVELOPMENT, vol. 8, no. 4 , pp. 631–648, 2016, [Online]. Available: https://sid.ir/paper/131170/en

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