THE EFFECT OF INDUSTRIAL BRAND EQUITY ON INGREDIENT BRAND EQUITY COMPONENT AND END-USER PURCHASE INTENTION

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

AGHAZADEH HASHEM; AGHAMIRI EHSAN; SHAHRAM FARINAM

Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: JOURNAL OF BUSINESS MANAGEMENT Year:2017 | Volume:8 | Issue:4 Page(s): 699-720

Download Full-Text

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Persian Verion

View:

1,432

Download:

Cites:

Information Journal Paper

Title

THE EFFECT OF INDUSTRIAL BRAND EQUITY ON INGREDIENT BRAND EQUITY COMPONENT AND END-USER PURCHASE INTENTION

Author(s)

AGHAZADEH HASHEM | AGHAMIRI EHSAN | SHAHRAM FARINAM | Issue Writer Certificate

Keywords

INDUSTRIAL BRAND EQUITYQ1

INGREDIENT BRAND EQUITYQ1

PURCHASE INTENTIONQ1

Abstract

The goal of present study is to determine the effect of INDUSTRIAL BRAND EQUITY on INGREDIENT BRAND EQUITY component and also on end-user's PURCHASE INTENTION in Tehran’s laptop market. Statistical Society of present study is all of the laptop buyers in Tehran city. The research's model was assessed with a sample size of 200 subjects, selected using cluster sampling method. The required data was gathered with the application of a questionnaire whose validity was measured earlier. These data were analyzed in Amos 20 and SPSS 18, employing structural equations model, path analysis, and regression analysis. Finally, it was determined that in Tehran’s laptop market, INDUSTRIAL BRAND EQUITY increased loyalty, perceived quality, and INGREDIENT BRAND EQUITY image. In addition, there was not any positive and significant correlation between INDUSTRIAL BRAND EQUITY with association and awareness of INGREDIENT BRAND EQUITY. Moreover, it was confirmed that loyalty, perceived quality, image of ingredient brand positively affected end-user purchasing intention. In contrast, ingredient brand association and awareness did not show such impact.

Cites

No record.

References

No record.

Cite

APA: Copy

AGHAZADEH, HASHEM, AGHAMIRI, EHSAN, & SHAHRAM, FARINAM. (2017). THE EFFECT OF INDUSTRIAL BRAND EQUITY ON INGREDIENT BRAND EQUITY COMPONENT AND END-USER PURCHASE INTENTION. JOURNAL OF BUSINESS MANAGEMENT, 8(4 ), 699-720. SID. https://sid.ir/paper/140132/en

Vancouver: Copy

AGHAZADEH HASHEM, AGHAMIRI EHSAN, SHAHRAM FARINAM. THE EFFECT OF INDUSTRIAL BRAND EQUITY ON INGREDIENT BRAND EQUITY COMPONENT AND END-USER PURCHASE INTENTION. JOURNAL OF BUSINESS MANAGEMENT[Internet]. 2017;8(4 ):699-720. Available from: https://sid.ir/paper/140132/en

IEEE: Copy

HASHEM AGHAZADEH, EHSAN AGHAMIRI, and FARINAM SHAHRAM, “THE EFFECT OF INDUSTRIAL BRAND EQUITY ON INGREDIENT BRAND EQUITY COMPONENT AND END-USER PURCHASE INTENTION,” JOURNAL OF BUSINESS MANAGEMENT, vol. 8, no. 4 , pp. 699–720, 2017, [Online]. Available: https://sid.ir/paper/140132/en

Related Journal Papers