PROVIDING A MODEL FOR ENCOURAGING CONSUMER IN TEHRAN TO BUY IRANIAN PRODUCTS (APPLIANCES PRODUCT AS CASE)

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EHSAN ABDORAHMAN; NAZARI MOHSEN; HASAN GHOLIPOOR TAHMORES; SAMADI MANSOUR

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Journal: JOURNAL OF BUSINESS MANAGEMENT Year:2016 | Volume:8 | Issue:3 Page(s): 529-548

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Information Journal Paper

Title

PROVIDING A MODEL FOR ENCOURAGING CONSUMER IN TEHRAN TO BUY IRANIAN PRODUCTS (APPLIANCES PRODUCT AS CASE)

Author(s)

EHSAN ABDORAHMAN | NAZARI MOHSEN | HASAN GHOLIPOOR TAHMORES | SAMADI MANSOUR | Issue Writer Certificate

Keywords

GROUNDED THEORYQ1

IRANIAN PRODUCTQ1

CONSUMER CULTUREQ1

CONSUMER BEHAVIOURQ1

Abstract

Main goal of this research is developing a model for encouraging consumer in Tehran to buy IRANIAN PRODUCTs. Based this goal, qualitative research and GROUNDED THEORY is used. Also deep interview technique is selected and sampling technique was theoretical sampling. Result indicate casual condition, cultural element, negative attitude to IRANIAN PRODUCTs, IRANIAN PRODUCT quality affect on consumer willing to use IRANIAN PRODUCT. Also strategy in this model is support IRANIAN PRODUCT, focus on culture, then context (advertising effect and citizens Information…) and Intervening conditions (corruption, culture...) on this strategy is) affect on strategy. Outcomes include increased resistance, improved competitiveness, economic growth and economical development.

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APA: Copy

EHSAN, ABDORAHMAN, NAZARI, MOHSEN, HASAN GHOLIPOOR, TAHMORES, & SAMADI, MANSOUR. (2016). PROVIDING A MODEL FOR ENCOURAGING CONSUMER IN TEHRAN TO BUY IRANIAN PRODUCTS (APPLIANCES PRODUCT AS CASE). JOURNAL OF BUSINESS MANAGEMENT, 8(3 ), 529-548. SID. https://sid.ir/paper/140307/en

Vancouver: Copy

EHSAN ABDORAHMAN, NAZARI MOHSEN, HASAN GHOLIPOOR TAHMORES, SAMADI MANSOUR. PROVIDING A MODEL FOR ENCOURAGING CONSUMER IN TEHRAN TO BUY IRANIAN PRODUCTS (APPLIANCES PRODUCT AS CASE). JOURNAL OF BUSINESS MANAGEMENT[Internet]. 2016;8(3 ):529-548. Available from: https://sid.ir/paper/140307/en

IEEE: Copy

ABDORAHMAN EHSAN, MOHSEN NAZARI, TAHMORES HASAN GHOLIPOOR, and MANSOUR SAMADI, “PROVIDING A MODEL FOR ENCOURAGING CONSUMER IN TEHRAN TO BUY IRANIAN PRODUCTS (APPLIANCES PRODUCT AS CASE),” JOURNAL OF BUSINESS MANAGEMENT, vol. 8, no. 3 , pp. 529–548, 2016, [Online]. Available: https://sid.ir/paper/140307/en

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