STUDY OF MARKET-ORIENTATION ROLE ON THE PERFORMANCE OF MELLAT BANK INTERNATIONAL DIVISION

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VAHABZADE S.; ALIPOUR DARVISHI Z.; MOGHBELAN M.H.

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Journal Paper

Paper Information

Journal: JOURNAL OF INDUSTRIAL STRATEGIC MANAGEMENT (PAJOUHESHGAR) Year:2013 | Volume:9 | Issue:28 Page(s): 101-114

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Title

STUDY OF MARKET-ORIENTATION ROLE ON THE PERFORMANCE OF MELLAT BANK INTERNATIONAL DIVISION

Author(s)

VAHABZADE S. | ALIPOUR DARVISHI Z. | MOGHBELAN M.H. | Issue Writer Certificate

Keywords

MARKET-ORIENTATIONQ2

CUSTOMER-ORIENTATIONQ3

INTER-FUNCTIONAL COORDINATIONQ2

COMPETITORORIENTATIONQ3

Abstract

The aim of this research is to investigate the relation between MARKET-ORIENTATION role and the performance of Mellat Bank International Division. It is conducted by a descriptive correlation method and the data will be gathered via a survey. The tool is a questionnaire based on literature review designed to measure the variables. Sample is a population including 187 Specialists of International Division. By Morgan table, 140 specialists are selected randomly and laid on proportional allocation among assistant managers of Foreign Domestic Branches in Tehran and International Division. Construct validity and Choronbach Alpha is used for instrument validity and reliability. Data processing accomplished in Structural Equation Modeling (SEM), Friedman and one sample T test for hypotheses. SPSS and LISREL Software packages are applied for processing the data. The results of Friedman and T test represent that, among market orientation aspects, customer orientation has a most mean compared to competitor orientation and inter functional coordination. Also, path analysis indicates that market orientation has a significant and positive effect on bank performance. In other hand, marketing competencies reinforce this relation along with its mediation effects. By and large, as well market orientation consideration, International Division performance has been improved.

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APA: Copy

VAHABZADE, S., ALIPOUR DARVISHI, Z., & MOGHBELAN, M.H.. (2013). STUDY OF MARKET-ORIENTATION ROLE ON THE PERFORMANCE OF MELLAT BANK INTERNATIONAL DIVISION. JOURNAL OF INDUSTRIAL STRATEGIC MANAGEMENT (PAJOUHESHGAR), 9(28), 101-114. SID. https://sid.ir/paper/151518/en

Vancouver: Copy

VAHABZADE S., ALIPOUR DARVISHI Z., MOGHBELAN M.H.. STUDY OF MARKET-ORIENTATION ROLE ON THE PERFORMANCE OF MELLAT BANK INTERNATIONAL DIVISION. JOURNAL OF INDUSTRIAL STRATEGIC MANAGEMENT (PAJOUHESHGAR)[Internet]. 2013;9(28):101-114. Available from: https://sid.ir/paper/151518/en

IEEE: Copy

S. VAHABZADE, Z. ALIPOUR DARVISHI, and M.H. MOGHBELAN, “STUDY OF MARKET-ORIENTATION ROLE ON THE PERFORMANCE OF MELLAT BANK INTERNATIONAL DIVISION,” JOURNAL OF INDUSTRIAL STRATEGIC MANAGEMENT (PAJOUHESHGAR), vol. 9, no. 28, pp. 101–114, 2013, [Online]. Available: https://sid.ir/paper/151518/en

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