EXPLAINING IN THE PROCESS OF ORBITAL CUSTOMER BEHAVIOR ON THE MANAGEMENT OF MEDIA PERSUASION

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SADAFI ZABIHALLAH; MOHSENI TABRIZI ALIREZA

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Journal: QUANTITATIVE RESEARCHES IN MANAGEMENT Year:2013 | Volume:4 | Issue:1 Page(s): 135-192

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Title

EXPLAINING IN THE PROCESS OF ORBITAL CUSTOMER BEHAVIOR ON THE MANAGEMENT OF MEDIA PERSUASION

Author(s)

SADAFI ZABIHALLAH | MOHSENI TABRIZI ALIREZA | Issue Writer Certificate

Keywords

MANAGEMENT OF MEDIA PERSUASIONQ2

ECONOMIC VALUE OF ADVERTISINGQ2

FOLLOWING MOTIVATION OF ADVERTISINGQ2

SELECTION OF MAIN COMMERCIAL BUSINESSQ2

ATTITUDE TO COMMERCIAL BUSINESSQ2

RATE OF SELF-CONFIDENCEQ2

BACKGROUND VARIABLESQ2

Abstract

Explaining in the Process of Orbital Customer Behavior on the MANAGEMENT OF MEDIA PERSUASION [Path Analysis of Factors Affecting (economic value of advertising/ FOLLOWING MOTIVATION OF ADVERTISING/ SELECTION OF MAIN COMMERCIAL BUSINESS/ ATTITUDE TO COMMERCIAL BUSINESS/ RATE OF SELF-CONFIDENCE/ BACKGROUND VARIABLES) on the Management in Persuasion of Networks of Internet & Satellite Ads in the Purchase & Consumption] based on a media persuasive communication models (including: advertisers/ message source/ channel or message transmission/ nature or content of the message/ audience or recipients & message target) (in theory of C. Hovland). Indeed, the major mechanism (such as: message source authentication/ content of message processing/ communication operating tools/ features message recipients) taking effective on the audience purchase & Consumption in advertising space of Networks of Internet & Satellite (in theory of G. Jowett /V. O' Donnell) ; So In the MANAGEMENT OF MEDIA PERSUASION, planning & decision-making between potential users (including: data search/ compare options/ choose the appropriate option/...) for the online purchase & consumption of a particular virtual store; not only depends on audience (for example: audience desire & passion to make purchases/ audience chance to return to a website selling/ audience chance buying of a virtual store repeatedly/ audience satisfaction in online shopping and consumer goods advertised/...); But Planning & decision-making gives potential consumers (for online Purchase & Consumption of advertising goods), to pass of three-stage process (assess / evaluate / measure) in economical development context...

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APA: Copy

SADAFI, ZABIHALLAH, & MOHSENI TABRIZI, ALIREZA. (2013). EXPLAINING IN THE PROCESS OF ORBITAL CUSTOMER BEHAVIOR ON THE MANAGEMENT OF MEDIA PERSUASION. QUANTITATIVE RESEARCHES IN MANAGEMENT, 4(1), 135-192. SID. https://sid.ir/paper/192037/en

Vancouver: Copy

SADAFI ZABIHALLAH, MOHSENI TABRIZI ALIREZA. EXPLAINING IN THE PROCESS OF ORBITAL CUSTOMER BEHAVIOR ON THE MANAGEMENT OF MEDIA PERSUASION. QUANTITATIVE RESEARCHES IN MANAGEMENT[Internet]. 2013;4(1):135-192. Available from: https://sid.ir/paper/192037/en

IEEE: Copy

ZABIHALLAH SADAFI, and ALIREZA MOHSENI TABRIZI, “EXPLAINING IN THE PROCESS OF ORBITAL CUSTOMER BEHAVIOR ON THE MANAGEMENT OF MEDIA PERSUASION,” QUANTITATIVE RESEARCHES IN MANAGEMENT, vol. 4, no. 1, pp. 135–192, 2013, [Online]. Available: https://sid.ir/paper/192037/en

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