THE EFFECTS OF MARKETING MIX ELEMENTS ON BRAND EQUITY

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

IRANZADEH SOLEYMAN; RANJBAR AIDA; POURSADEGH NASER

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: New Marketing Research Journal Year:2012 | Volume:2 | Issue:3 (6) Page(s): 155-172

Download Full-Text

Persian Verion

View:

2,572

Download:

Cites:

Information Journal Paper

Title

THE EFFECTS OF MARKETING MIX ELEMENTS ON BRAND EQUITY

Author(s)

IRANZADEH SOLEYMAN | RANJBAR AIDA | POURSADEGH NASER | Issue Writer Certificate

Keywords

MARKETING MIXQ2

BRAND EQUITYQ1

BRAND LOYALTYQ2

BRAND AWARENESSQ2

PERCEIVED QUALITYQ2

Abstract

With increasing competition and raising phenomena such as global markets, the domestic industries of each country in order to stay in this area should increase their competitive advantage. Brand value is One of the strategic tools that causes commitment and frequency of consumption, increasing economic value for shareholders and expand economic activity beyond the geographic boundaries. It is essential to investigate how the MARKETING MIX elements effect brand value, because of brand importance. In this study, we tried to examine MARKETING MIX effect on BRAND EQUITY in company of a shirin asal. so we explore relationships between MARKETING MIX of product, price, promotion and distribution as exogenous variables and on the BRAND EQUITY of the BRAND AWARENESS/associations, BRAND LOYALTY and PERCEIVED QUALITY as the theory of endogenous variables. The information collected with Cluster sampling in stores offering products of this company from consumer and was examined using structural equation analysis. Structural equation analysis suggests two elements product and price impact BRAND EQUITY. Two-element distribution and promotional activities of the factors influencing awareness/associations.

Cites

No record.

References

DETERMINANTS OF THE SPORT SHOES' BRAND EQUITY AMONG IRANIAN YOUTHS

Cite

APA: Copy

IRANZADEH, SOLEYMAN, RANJBAR, AIDA, & POURSADEGH, NASER. (2012). THE EFFECTS OF MARKETING MIX ELEMENTS ON BRAND EQUITY. NEW MARKETING RESEARCH JOURNAL, 2(3 (6)), 155-172. SID. https://sid.ir/paper/194647/en

Vancouver: Copy

IRANZADEH SOLEYMAN, RANJBAR AIDA, POURSADEGH NASER. THE EFFECTS OF MARKETING MIX ELEMENTS ON BRAND EQUITY. NEW MARKETING RESEARCH JOURNAL[Internet]. 2012;2(3 (6)):155-172. Available from: https://sid.ir/paper/194647/en

IEEE: Copy

SOLEYMAN IRANZADEH, AIDA RANJBAR, and NASER POURSADEGH, “THE EFFECTS OF MARKETING MIX ELEMENTS ON BRAND EQUITY,” NEW MARKETING RESEARCH JOURNAL, vol. 2, no. 3 (6), pp. 155–172, 2012, [Online]. Available: https://sid.ir/paper/194647/en

Related Journal Papers