STUDYING THE INFLUENCE OF ORGANIZATIONAL FACTORS ON THE ACCEPTANCE OF USING COMBINED HEAT AND POWER PLANTS (SMALL-SCALE GENERATION) BY ORGANIZATIONAL CONSUMERS

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MOMENI MEHDI; ESFIDANI MOHAMMAD RAHIM; HEIDARI ALI

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Journal: New Marketing Research Journal Year:2012 | Volume:2 | Issue:2 (5) Page(s): 37-50

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Title

STUDYING THE INFLUENCE OF ORGANIZATIONAL FACTORS ON THE ACCEPTANCE OF USING COMBINED HEAT AND POWER PLANTS (SMALL-SCALE GENERATION) BY ORGANIZATIONAL CONSUMERS

Author(s)

MOMENI MEHDI | ESFIDANI MOHAMMAD RAHIM | HEIDARI ALI | Issue Writer Certificate

Keywords

ORGANIZATIONAL FACTORSQ2

CHP COMBINED HEAT AND POWER PLANTSQ2

ORGANIZATIONAL CONSUMERSQ2

PURCHASE PREFERENCEQ2

Abstract

The main goal of this research is to study the influence of ORGANIZATIONAL FACTORS on the acceptance of using combined heat and power generation plants by ORGANIZATIONAL CONSUMERS. ORGANIZATIONAL FACTORS include the seven variables of organizational values, perception, organization representatives, organizational goals and tasks, organization, technology, organizational structure and organizational resources. Research method is typically descriptive-survey and applied based. Questionnaire has been used for data collection. The questionnaire has been developed based on theoretical principles and six points Likert spectrum. Content validity of questionnaires has been positively approved by scholars and experts. Data reliability has been computed using Cronbach’s alpha coefficient as 0.955, which is satisfactory. Descriptive and inferential statistics (correlation analysis, regression and T-test) have been used for data analysis. Findings imply that i) all of the above-mentioned variables influence the acceptance of power plants CHP (small-scale generation) by the ORGANIZATIONAL CONSUMERS, significantly; and ii) the order of importance and influence of ORGANIZATIONAL FACTORS include organizational resources, organizational goals and tasks, perception, organization representatives, technology, organizational values, and organizational structure, respectively.

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APA: Copy

MOMENI, MEHDI, ESFIDANI, MOHAMMAD RAHIM, & HEIDARI, ALI. (2012). STUDYING THE INFLUENCE OF ORGANIZATIONAL FACTORS ON THE ACCEPTANCE OF USING COMBINED HEAT AND POWER PLANTS (SMALL-SCALE GENERATION) BY ORGANIZATIONAL CONSUMERS. NEW MARKETING RESEARCH JOURNAL, 2(2 (5)), 37-50. SID. https://sid.ir/paper/194652/en

Vancouver: Copy

MOMENI MEHDI, ESFIDANI MOHAMMAD RAHIM, HEIDARI ALI. STUDYING THE INFLUENCE OF ORGANIZATIONAL FACTORS ON THE ACCEPTANCE OF USING COMBINED HEAT AND POWER PLANTS (SMALL-SCALE GENERATION) BY ORGANIZATIONAL CONSUMERS. NEW MARKETING RESEARCH JOURNAL[Internet]. 2012;2(2 (5)):37-50. Available from: https://sid.ir/paper/194652/en

IEEE: Copy

MEHDI MOMENI, MOHAMMAD RAHIM ESFIDANI, and ALI HEIDARI, “STUDYING THE INFLUENCE OF ORGANIZATIONAL FACTORS ON THE ACCEPTANCE OF USING COMBINED HEAT AND POWER PLANTS (SMALL-SCALE GENERATION) BY ORGANIZATIONAL CONSUMERS,” NEW MARKETING RESEARCH JOURNAL, vol. 2, no. 2 (5), pp. 37–50, 2012, [Online]. Available: https://sid.ir/paper/194652/en

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