STUDY OF IMPACT FACTORS OF RELATIONSHIP MARKETING IN LOYALTY CUSTOMERS IN KERMAN BALAN AGENCY

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ALISHIRI B.; BONABI M.A.F.; ABDOLLAHI H.

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Paper Information

Journal: JOURNAL OF ECONOMICS & BUSINESS RESEARCH Year:2013 | Volume:3 | Issue:1 (4) Page(s): 23-31

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Title

STUDY OF IMPACT FACTORS OF RELATIONSHIP MARKETING IN LOYALTY CUSTOMERS IN KERMAN BALAN AGENCY

Author(s)

ALISHIRI B. | BONABI M.A.F. | ABDOLLAHI H. | Issue Writer Certificate

Keywords

RELATIONSHIP MARKETINGQ1

LOYALTY CUSTOMERSQ1

TRUSTQ2

COMMITMENTQ2

CONFLICT HANDLINGQ2

COMMUNICATIONQ2

Abstract

With respect to increasing importance of keeping customers and using RELATIONSHIP MARKETING by organizations around the world, the current study is done to identify effective factors of RELATIONSHIP MARKETING customers’ loyalty in Kerman Balan agency. In this study, RELATIONSHIP MARKETING model is used to analyze effective factors on the customers’ loyalty in the agency. The study is done using a questionnaire and four factors including (trust, COMMITMENT, CONFLICT HANDLING, and COMMUNICATION). This questionnaire is distributed among 80 customers of Kerman Balan agency. This research is a descriptive survey in which the relationships among independent and dependent variables have been examined considering the data collected through questionnaires. By doing chi-square test, normality of the frequency of the provided answers is used. Using Pearson coefficient correlation, a significant relationship was found among 4 factors. The research hypotheses were approved by t- test. Using Friedman test, the factors were ranked based on their importance as follow: 1. TRUST, 2. COMMUNICATION, 3. COMMITMENT, 4. CONFLICT HANDLING.

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APA: Copy

ALISHIRI, B., BONABI, M.A.F., & ABDOLLAHI, H.. (2013). STUDY OF IMPACT FACTORS OF RELATIONSHIP MARKETING IN LOYALTY CUSTOMERS IN KERMAN BALAN AGENCY. JOURNAL OF ECONOMICS & BUSINESS RESEARCH, 3(1 (4)), 23-31. SID. https://sid.ir/paper/201509/en

Vancouver: Copy

ALISHIRI B., BONABI M.A.F., ABDOLLAHI H.. STUDY OF IMPACT FACTORS OF RELATIONSHIP MARKETING IN LOYALTY CUSTOMERS IN KERMAN BALAN AGENCY. JOURNAL OF ECONOMICS & BUSINESS RESEARCH[Internet]. 2013;3(1 (4)):23-31. Available from: https://sid.ir/paper/201509/en

IEEE: Copy

B. ALISHIRI, M.A.F. BONABI, and H. ABDOLLAHI, “STUDY OF IMPACT FACTORS OF RELATIONSHIP MARKETING IN LOYALTY CUSTOMERS IN KERMAN BALAN AGENCY,” JOURNAL OF ECONOMICS & BUSINESS RESEARCH, vol. 3, no. 1 (4), pp. 23–31, 2013, [Online]. Available: https://sid.ir/paper/201509/en

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