INVESTIGATION THE EFFECT OF INVOLVEMENT ON UTILITARIAN PRODUCT KNOWLEDGE AND HEDONIC PRODUCT KNOWLEDGE ON CONSUMER DECISION MAKING

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

HEIDARZADEH K.; NOROUZI M.

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: Journal of Management Future Research Year:2011 | Volume:21 | Issue:87 Page(s): 39-55

Download Full-Text

Persian Verion

View:

1,734

Download:

Cites:

Information Journal Paper

Title

INVESTIGATION THE EFFECT OF INVOLVEMENT ON UTILITARIAN PRODUCT KNOWLEDGE AND HEDONIC PRODUCT KNOWLEDGE ON CONSUMER DECISION MAKING

Author(s)

HEIDARZADEH K. | NOROUZI M. | Issue Writer Certificate

Keywords

INVOLVEMENTQ3

PRODUCT OBJECTIVE KNOWLEDGEQ3

PRODUCT SUBJECTIVE KNOWLEDGEQ3

UTILITARIAN PRODUCTQ3

HEDONIC PRODUCTQ2

Abstract

One of the basic concepts which is considered in consumer behavior is consumer information process. It includes three factors which are as follows: Perception, INVOLVEMENT and Memory.In this research, the relationship between INVOLVEMENT and product knowledge is considered which is kept in long-term memory with attention to moderator variable of the product type. In other words, the relationship between INVOLVEMENT and objective knowledge, subjective knowledge in two types of products are considered which are UTILITARIAN PRODUCT and HEDONIC PRODUCT. The results show that INVOLVEMENT represents and effected on the changes of knowledge, but this effect is different on the basis of various product and different types of knowledge.

Cites

References

No record.

Cite

APA: Copy

HEIDARZADEH, K., & NOROUZI, M.. (2011). INVESTIGATION THE EFFECT OF INVOLVEMENT ON UTILITARIAN PRODUCT KNOWLEDGE AND HEDONIC PRODUCT KNOWLEDGE ON CONSUMER DECISION MAKING. JOURNAL OF MANAGEMENT FUTURES RESEARCH(JOURNAL OF MANAGEMENT RESEARCH), 21(87), 39-55. SID. https://sid.ir/paper/204126/en

Vancouver: Copy

HEIDARZADEH K., NOROUZI M.. INVESTIGATION THE EFFECT OF INVOLVEMENT ON UTILITARIAN PRODUCT KNOWLEDGE AND HEDONIC PRODUCT KNOWLEDGE ON CONSUMER DECISION MAKING. JOURNAL OF MANAGEMENT FUTURES RESEARCH(JOURNAL OF MANAGEMENT RESEARCH)[Internet]. 2011;21(87):39-55. Available from: https://sid.ir/paper/204126/en

IEEE: Copy

K. HEIDARZADEH, and M. NOROUZI, “INVESTIGATION THE EFFECT OF INVOLVEMENT ON UTILITARIAN PRODUCT KNOWLEDGE AND HEDONIC PRODUCT KNOWLEDGE ON CONSUMER DECISION MAKING,” JOURNAL OF MANAGEMENT FUTURES RESEARCH(JOURNAL OF MANAGEMENT RESEARCH), vol. 21, no. 87, pp. 39–55, 2011, [Online]. Available: https://sid.ir/paper/204126/en

Related Journal Papers