THE CAUSES OF IMPULSE BUYING: EVALUATION OF A MODEL IN IRAN

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HEIDARZADEH K.; TAHERIKIA F.

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Journal: Journal of Management Future Research Year:2010 | Volume:21 | Issue:85 Page(s): 43-63

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Title

THE CAUSES OF IMPULSE BUYING: EVALUATION OF A MODEL IN IRAN

Author(s)

HEIDARZADEH K. | TAHERIKIA F. | Issue Writer Certificate

Keywords

IMPULSE BUYINGQ2

MONEY AVAILABLEQ2

TIME AVAILABLEQ3

IN STORE BROWSINGQ3

URGE TO BUY IMPULSIVITYQ2

POSITIVE & NEGATIVE AFFECTQ2

Abstract

One of most discussion in marketing & consumer behavior, is an important subject, is choice & selection of product & buying behavior. Behavioral scientists make an effort to create in behavior models. In this research, it is inspected that variables like TIME AVAILABLE, MONEY AVAILABLE, shopping enjoyment, & IMPULSE BUYING tendency as latent variables (independent). The influence positive affect, negative affect, in-store browsing. These variables influence to URGE TO BUY IMPULSIVITY & at last this variable influence to IMPULSE BUYING. It is designed a questionnaire with 58 qustions & compute reliability in 2 stage. Because it needs to change some sentences. It is asked from 496 customers in 20 shopping mall in Tehran, & used spss 16 & lisrel 8.3 to analysis data.In first phase of analysis, it is used to conformity factor analysis in respect to confirm the relations between variables, then it is used with common factor analysis to reduce questions, & next phase, & it is used to exploratory factor analysis to explorer of new relations between variables.If it is compared that between result from Beatty & Ferrell (1998) & result from this research, it is notice that although this model is respectable, but some relation is not similar to previous researches articles. One of these relation that is significant, is between IMPULSE BUYING tendency & IMPULSE BUYING. On the other h&, one of them is significant, but effect is reverse. It is established questioneree & a model that suitable for IMPULSE BUYING in Tehran- Iran.

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APA: Copy

HEIDARZADEH, K., & TAHERIKIA, F.. (2010). THE CAUSES OF IMPULSE BUYING: EVALUATION OF A MODEL IN IRAN. JOURNAL OF MANAGEMENT FUTURES RESEARCH(JOURNAL OF MANAGEMENT RESEARCH), 21(85), 43-63. SID. https://sid.ir/paper/204304/en

Vancouver: Copy

HEIDARZADEH K., TAHERIKIA F.. THE CAUSES OF IMPULSE BUYING: EVALUATION OF A MODEL IN IRAN. JOURNAL OF MANAGEMENT FUTURES RESEARCH(JOURNAL OF MANAGEMENT RESEARCH)[Internet]. 2010;21(85):43-63. Available from: https://sid.ir/paper/204304/en

IEEE: Copy

K. HEIDARZADEH, and F. TAHERIKIA, “THE CAUSES OF IMPULSE BUYING: EVALUATION OF A MODEL IN IRAN,” JOURNAL OF MANAGEMENT FUTURES RESEARCH(JOURNAL OF MANAGEMENT RESEARCH), vol. 21, no. 85, pp. 43–63, 2010, [Online]. Available: https://sid.ir/paper/204304/en

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