THE INVESTIGATION OF QAEMSHAHR AUDIANCE ATTITUDE TO THE SATELITE TV CHANNELS

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

MATANI MEHRDAD; HASANZADEH RAMEZAN; FARHANGI ALI AKBAR

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: Culture-Communication Studies Year:2013 | Volume:14 | Issue:21 (53) Page(s): 129-156

Download Full-Text

Persian Verion

View:

1,173

Download:

Cites:

Information Journal Paper

Title

THE INVESTIGATION OF QAEMSHAHR AUDIANCE ATTITUDE TO THE SATELITE TV CHANNELS

Author(s)

MATANI MEHRDAD | HASANZADEH RAMEZAN | FARHANGI ALI AKBAR | Issue Writer Certificate

Keywords

AUDIENCESQ2

NEEDQ2

USE AND GRATIFICATIONQ2

SATELLITE CHANNELSQ2

ATTTITUDEQ2

QAEMSHAHRQ2

Abstract

Audience is the main purpose of any media effort which have to be encouraged and then persuaded that media sends messages in accordance with his interest and NEED. This study aims at studying the most important media NEEDs of audience in watching Persian-speaking channels. 458 residents of QAEMSHAHR were chosen based on purposeful sampling technique. This study is a survey which incorporates a researcher-developed questionnaire. Non-parametric techniques were used to analyze the data. The findings of the study show that the participants watch entertaining and didactic programs. Moreover, there are significant differences between AUDIENCES in terms of their NEEDs. The hierarchy of their NEEDs is emotional, cognitive, social, and political According to descriptive findings, Most of AUDIENCES watch satellite TVs at night. On the other hand, watching satellite TVs is more common among AUDIENCES with lower education (under diploma and diploma) and decreases when the level of education increase.Watching satellite TVs is more popular among women than men. Women spend 3-4 hours per day to watch satellite TVs but men usually spend 2-3 hours per day. According to Grinner, high consuming AUDIENCES are women.

Cites

References

No record.

Cite

APA: Copy

MATANI, MEHRDAD, HASANZADEH, RAMEZAN, & FARHANGI, ALI AKBAR. (2013). THE INVESTIGATION OF QAEMSHAHR AUDIANCE ATTITUDE TO THE SATELITE TV CHANNELS. JOURNAL OF CULTURE-COMMUNICATION STUDIES, 14(21 (53)), 129-156. SID. https://sid.ir/paper/213544/en

Vancouver: Copy

MATANI MEHRDAD, HASANZADEH RAMEZAN, FARHANGI ALI AKBAR. THE INVESTIGATION OF QAEMSHAHR AUDIANCE ATTITUDE TO THE SATELITE TV CHANNELS. JOURNAL OF CULTURE-COMMUNICATION STUDIES[Internet]. 2013;14(21 (53)):129-156. Available from: https://sid.ir/paper/213544/en

IEEE: Copy

MEHRDAD MATANI, RAMEZAN HASANZADEH, and ALI AKBAR FARHANGI, “THE INVESTIGATION OF QAEMSHAHR AUDIANCE ATTITUDE TO THE SATELITE TV CHANNELS,” JOURNAL OF CULTURE-COMMUNICATION STUDIES, vol. 14, no. 21 (53), pp. 129–156, 2013, [Online]. Available: https://sid.ir/paper/213544/en

Related Journal Papers