DETERMINING THE RELATIONSHIP BETWEEN STORE IMAGE, CUSTOMER SATISFACTION, BEHAVIORAL INTENTION AND SHORT DISTANCE (CASE STUDY IN SHAHRVAND CHAIN SUPER MARKET OF TEHRAN)

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

JAVANMARD H.; HOSEINI S.

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: JOURNAL OF MARKETING MANAGEMENT Year:2013 | Volume:8 | Issue:20 Page(s): 85-101

Download Full-Text

Persian Verion

View:

2,410

Download:

Cites:

Information Journal Paper

Title

DETERMINING THE RELATIONSHIP BETWEEN STORE IMAGE, CUSTOMER SATISFACTION, BEHAVIORAL INTENTION AND SHORT DISTANCE (CASE STUDY IN SHAHRVAND CHAIN SUPER MARKET OF TEHRAN)

Author(s)

JAVANMARD H. | HOSEINI S. | Issue Writer Certificate

Keywords

STORE IMAGEQ2

CUSTOMER SATISFACTIONQ2

CONSUMER BEHAVIORQ1

BEHAVIORAL INTENTIONQ2

RETAILINGQ2

Abstract

Purpose: The purpose of this paper is to study the relationships among STORE IMAGE, CUSTOMER SATISFACTION, BEHAVIORAL INTENTIONs (BI) and short distance in shahrvand chain super market in Tehran.Methodology: 300 questionnaires were distributed. Finally 290 questionnaires were collected and analyzed. Since the present study aimed to explore the relationship between STORE IMAGE, customers’ satisfaction, and customers’ BEHAVIORAL INTENTIONs, and the proximity of shops to customers, and also to determine the influence of each factor, Shahrvand chain stores customers were randomly asked to comment on this issue.Findings: attitude to services and store ambience are positively associated with their positive STORE IMAGE. Besides, positive STORE IMAGE has a positive relationship with customers’ BEHAVIORAL INTENTIONs and customers’ satisfaction. The relationship between short distance and customers’ satisfaction is significantly positive.Originality/value: Several studies have shown that, in general, STORE IMAGE is important to attract and retain customers. This paper depicts the specific influences of image specifically on CUSTOMER SATISFACTION and BEHAVIORAL INTENTION. Factors related to image have been discussed as their attitudes which touch areas of organizational behavior that have been embedded in the model, contributing to the originality or the value of the study.

Cites

References

Cite

APA: Copy

JAVANMARD, H., & HOSEINI, S.. (2013). DETERMINING THE RELATIONSHIP BETWEEN STORE IMAGE, CUSTOMER SATISFACTION, BEHAVIORAL INTENTION AND SHORT DISTANCE (CASE STUDY IN SHAHRVAND CHAIN SUPER MARKET OF TEHRAN). JOURNAL OF MARKETING MANAGEMENT, 8(20), 85-101. SID. https://sid.ir/paper/218902/en

Vancouver: Copy

JAVANMARD H., HOSEINI S.. DETERMINING THE RELATIONSHIP BETWEEN STORE IMAGE, CUSTOMER SATISFACTION, BEHAVIORAL INTENTION AND SHORT DISTANCE (CASE STUDY IN SHAHRVAND CHAIN SUPER MARKET OF TEHRAN). JOURNAL OF MARKETING MANAGEMENT[Internet]. 2013;8(20):85-101. Available from: https://sid.ir/paper/218902/en

IEEE: Copy

H. JAVANMARD, and S. HOSEINI, “DETERMINING THE RELATIONSHIP BETWEEN STORE IMAGE, CUSTOMER SATISFACTION, BEHAVIORAL INTENTION AND SHORT DISTANCE (CASE STUDY IN SHAHRVAND CHAIN SUPER MARKET OF TEHRAN),” JOURNAL OF MARKETING MANAGEMENT, vol. 8, no. 20, pp. 85–101, 2013, [Online]. Available: https://sid.ir/paper/218902/en

Related Journal Papers