JOURNAL OF MARKETING MANAGEMENT
Year:2013 | Volume:8 | Issue:20|Papers Count:7

Purpose: The purpose of this study is to assess factors affecting the impulse buying of cosmetics.Methodology: This is a practical research in purpose and causal in nature. Structural equation modeling is used as the statistical method of the research. Data analysis is performed using LISREL. Data collection has been conducted using field study and questionnaire tool. Women of Khorram Abad who use cosmetics constitute the population of the study.Results: The results generally indicate that store environment, shopping enjoyment, and product involvement have positive effects on the impulse purchase of cosmetics. Moreover, window-shopping enhances impulse shopping indirectly, thorough influencing the shopping enjoyment.Limitations: The present study is conducted on the women living in a specific area, within a specific period, through obtaining a limited sample, and merely concerns cosmetics. Therefore, one needs to be cautious in generalizing the results to other communities and other types of products.Managerial implications: This study provides the manufacturers and suppliers of beauty products with a better understanding of consumer behavior concerning impulse purchase of such products.Innovativeness: In this research, for the first time, there has been an attempt to investigate the aggregate influence of environmental, individual, and product-related factors on impulse purchasing.

Purpose: With the emerging a new phenomenon of Internet, the banks have gone through the traditional process and have reached the stage of modern banking in their career. Following this transition, the banks became familiar with numerous banking technologies. However, the main concern in the use of these technologies was the quality assessment and their impact on customers’ satisfaction and loyalty. Therefore, the objective of the present study is to provide a model which is able to assess the quality of any kind of banking technologies (whether the technologies that are already in use or those that will be used in the future).Design/methodology/approach: Firstly, exploratory factor analysis (EFA) method was used to identify the service quality dimensions within technology-based banking. Then, the effect of each variable on customers’ satisfaction and loyalty was investigated using structural equations modeling employing LISREL software.Findings: Following exploratory factor analysis, 8 dimensions of easiness, assurance, security, customization, comprehensive being, convenience, support services and the employee knowledge were identified as the service quality dimensions within technology-based banking. Finally, the effect of each of the eight dimensions on the customers’ satisfaction and loyalty was investigated using structural equations modeling.Practical implications: The model obtained in the present study was used to identify the service quality dimensions regardless the applied banking technology, therefore it is considered as a general model which is applicable to any kind of banking technology.Originality/value: The present study provides a general model to identify the service quality dimensions within technology-based banking.

The study seeks to identify and determine the importance of effective factors on welcoming business companies from suburban billboards in Hormozgan province. Recognizing these factors offers solutions for more attraction of billboards and their welcoming. This study is applied base on purpose and base on data collection is survey. Statistical community of this research is all active advertising companies in Bandarabbas (45 companies) that includes 80 advertising experts. The main tool for data collection is interview and questionnaire. After assessing reliability and validity of questionnaire, they were distributed among of advertising experts and 61 questionnaires were returned. Obtained data were analyzed by descriptive statistics, one sample T-Test and Friedman Test in SPSS software. The results indicate that the main factors identified are related to business companies, roads, advertising companies and billboard and among of these factors, traffic rate in road, road type, the business company perception of billboard media and its effectiveness, the kind of marketing activities of advertising companies, financial ability of business companies are more important.

Research Objective: This research aims to investigating the factors that influence consumer’s emotional attachment to the brands and results of this relationship for the companies.Design/methodology/approach: A questionnaire-based survey was used to test the hypotheses based on the proposed theoretical model. This paper is based on confirmatory studies that provide a model that explains the relationship between consumer's emotional attachment, prerequisites and outcomes. A Structural equation modeling is used to assess the hypothetical links.Findings: The findings of the structural model confirm the majority of the hypothesized Relationships. It is found that consumer’s emotional attachment affected by brand experience and brand attitudes. In contrast, consumer’s satisfaction and brand knowledge have no significant impact on emotional attachment to the brands. Also, emotional attachment to the Brand is considered as an important input to brand loyalty, W.O.M and willing to pay extra prices for brand.Research limitations/implications: Limitations of this study include use of a student sample. Student subjects constitute the sample and the findings are cautiously generalizable to adult populations. Findings of this study will be useful for senior managers of brands operating in competitive and complex business-to-business networks. It is recommended that practitioners use brand relationship measures and develop strategic and tactical initiatives that ensure that consumers are satisfied with the brand, trust it and feel attached to it.

Purpose: Nowadays competition for improving service quality is well known as a key strategic issue for organizations that operate in service sector. To reach this, banks have tried to use the backgrounds that information technology provides for them in order to pursue the modern methods and improve the quality of their services. The main purpose of this research is to investigate the outcomes of automatic service quality in electronic banking.Methodology: The present research is descriptive research in terms of method and nature; and in terms of performance it is surveying and in terms of aims it is applicable and uses structural equation modeling and LISREL software for investigating the relationships between the parts of model. Population in this research consists of bank customers in Azna town during the year 1391. To reach the aims of the research 450 questionnaires were distributed among the bank customers of Azna and among them 384 questionnaires were analyzed.Findings: Result of the research show that dimension of service quality has an impact on trust, commitment and customer delight. Also existence of impact of the customer delight on trust was accepted, but existence of impact of the customer delight on commitment was not accepted.Research Limitations: not to be available of accurate statistics of the customers using automated service was among the restricting factors in this research.Managerial Implications: Finally it is suggested that bank managers by adopting programs to know the strengths of their competitors in area of encourage and excite the customers to use of their automated service and also, to know the weakness of themselves in this area, providing the best services to their customers so that customers will understand the quality in the way of offering services and the pleasure sense be improved.

Purpose: The purpose of this paper is to study the relationships among store image, customer satisfaction, behavioral intentions (BI) and short distance in shahrvand chain super market in Tehran.Methodology: 300 questionnaires were distributed. Finally 290 questionnaires were collected and analyzed. Since the present study aimed to explore the relationship between store image, customers’ satisfaction, and customers’ behavioral intentions, and the proximity of shops to customers, and also to determine the influence of each factor, Shahrvand chain stores customers were randomly asked to comment on this issue.Findings: attitude to services and store ambience are positively associated with their positive store image. Besides, positive store image has a positive relationship with customers’ behavioral intentions and customers’ satisfaction. The relationship between short distance and customers’ satisfaction is significantly positive.Originality/value: Several studies have shown that, in general, store image is important to attract and retain customers. This paper depicts the specific influences of image specifically on customer satisfaction and behavioral intention. Factors related to image have been discussed as their attitudes which touch areas of organizational behavior that have been embedded in the model, contributing to the originality or the value of the study.

Today advertising as one of marketing strategies has an amazing effect on consumer behavior and their choice. So it has got an important role in ascending successful sale of products in a company. Therefore researchers have tried in their works to create the possibility of using this strategy by enterprising. So researchers in this research is going to identify and prioritize the all types of media advertising effective on buyer’s behaviors of cars. This research is descriptive-survey and its results are function. The gathering base of information is library study and fieldwork from Tehran citizens. Validity of the research was confirmed by pundits and the reliability of the research was calculated by the method Cronbach’s Alpha resulting 0.935. The obtained information has been analyzed by t-Student and Scheffe testes and all theories have been confirmed. The obtained results indicate the all types of advertising (audio, visual, written) can have affection on costumer behavior of car industry and also the affection of each one on buyer’s behavior has its own priority. According to the conclusions, there would be an advice to the managers that advocate each type of advertising with suitable content to the related part of market and avoid this imagination that one type of advertising may not be useful in this industry.