THE PREDICTION OF CUSTOMER BEHAVIOR IN WATER SPORT CLUBS

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RAJABI HOSSEIN; TARIGHI RASOUL; MIZANY MEHRAN

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Journal: Sport Physiology and Management Investigations Year:2017 | Volume:9 | Issue:3 Page(s): 87-100

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Title

THE PREDICTION OF CUSTOMER BEHAVIOR IN WATER SPORT CLUBS

Author(s)

RAJABI HOSSEIN | TARIGHI RASOUL | MIZANY MEHRAN | Issue Writer Certificate

Keywords

SPORT MARKETINGQ2

KISH ISLANDQ1

SATISFACTIONQ2

SERVICE QUALITYQ1

LOYALTYQ1

Abstract

As KISH ISLAND is the most important location for water sports, the current study aimed at predicting the behavior of customers of water sport clubs in this island. A researcher-made questionnaire was designed. The validity of the questionnaires was approved by 8 experts and university professors and its reliability was achieved in a pilot study by 30 subjects of statistical population using Cronbach alpha test. The statistical population consisted of the customers of all water sport clubs in KISH ISLAND (The exact number of statistical population was not determined).395 questionnaires were distributed among customers and 350 ones were filled out and returned. Descriptive statistics were used to describe demographic situation of the respondents and Pearson, Spearman correlation coefficients and multiple regression and variance analysis tests were used in inferential statistics. MS-Excel and SPSS Ver.18 were used as well. The results revealed that different variables of services quality consisted of concrete quality, trustfulness, being respondent, confidence and empathy. All the variables predicted customers’ behavior except for trustfulness (P=0.363). In other words, all the variables of SERVICE QUALITY affected LOYALTY of water sport club customers in KISH ISLAND except for trustfulness variable.

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APA: Copy

RAJABI, HOSSEIN, TARIGHI, RASOUL, & MIZANY, MEHRAN. (2017). THE PREDICTION OF CUSTOMER BEHAVIOR IN WATER SPORT CLUBS. SPORT PHYSIOLOGY & MANAGEMENT INVESTIGATIONS, 9(3 ), 87-100. SID. https://sid.ir/paper/222210/en

Vancouver: Copy

RAJABI HOSSEIN, TARIGHI RASOUL, MIZANY MEHRAN. THE PREDICTION OF CUSTOMER BEHAVIOR IN WATER SPORT CLUBS. SPORT PHYSIOLOGY & MANAGEMENT INVESTIGATIONS[Internet]. 2017;9(3 ):87-100. Available from: https://sid.ir/paper/222210/en

IEEE: Copy

HOSSEIN RAJABI, RASOUL TARIGHI, and MEHRAN MIZANY, “THE PREDICTION OF CUSTOMER BEHAVIOR IN WATER SPORT CLUBS,” SPORT PHYSIOLOGY & MANAGEMENT INVESTIGATIONS, vol. 9, no. 3 , pp. 87–100, 2017, [Online]. Available: https://sid.ir/paper/222210/en

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