COMPARATIVE STUDY OF FEMALE REPRESENTATION IN THE COMMERCIALS OF CHANNEL 3 AND GEM TV

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HATAMI NEGIN; SAMADI MEHRAN

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Journal Paper

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Journal: JOURNAL OF SOCIOLOGY STUDIES Year:2014 | Volume:6 | Issue:21 Page(s): 111-124

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Information Journal Paper

Title

COMPARATIVE STUDY OF FEMALE REPRESENTATION IN THE COMMERCIALS OF CHANNEL 3 AND GEM TV

Author(s)

HATAMI NEGIN | SAMADI MEHRAN | Issue Writer Certificate

Keywords

WOMENQ2

COMMERCIAL ADSQ2

REPRESENTATIONQ2

IRANIAN TV CHANNEL 3Q2

GEM TVQ2

LIFE STYLEQ2

Abstract

Present research is a comparative study of females broadcast quality on Iranian TV (channel3) and on a satellite GEM TV. To reach our goal we have benefited from two methods of content analysis and reverse questionnaire. statistical population of this study consists of 140 broadcasted COMMERCIAL ADS on channel 3 and on GEM TV at 6pm and 11pm everyday over the months of January, February and March 2012 and April, may, June 2013.The figures obtained showed ultimately that both channels additional to displaying female routine functions, have been attempted to make changes in the way of their reflection and the channels have not utilized the females only as a factor for attracting audience.

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References

SEMIOLOGY OF WOMAN'S IMAGE IN IBRAHIM HATAMI KIA' S CINEMA

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APA: Copy

HATAMI, NEGIN, & SAMADI, MEHRAN. (2014). COMPARATIVE STUDY OF FEMALE REPRESENTATION IN THE COMMERCIALS OF CHANNEL 3 AND GEM TV. JOURNAL OF SOCIOLOGY STUDIES, 6(21), 111-124. SID. https://sid.ir/paper/222651/en

Vancouver: Copy

HATAMI NEGIN, SAMADI MEHRAN. COMPARATIVE STUDY OF FEMALE REPRESENTATION IN THE COMMERCIALS OF CHANNEL 3 AND GEM TV. JOURNAL OF SOCIOLOGY STUDIES[Internet]. 2014;6(21):111-124. Available from: https://sid.ir/paper/222651/en

IEEE: Copy

NEGIN HATAMI, and MEHRAN SAMADI, “COMPARATIVE STUDY OF FEMALE REPRESENTATION IN THE COMMERCIALS OF CHANNEL 3 AND GEM TV,” JOURNAL OF SOCIOLOGY STUDIES, vol. 6, no. 21, pp. 111–124, 2014, [Online]. Available: https://sid.ir/paper/222651/en

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