The Effect of Perceived Value on the Destination Image, Satisfaction and Loyalty of Medical Tourists: A Case Study in Ardabil

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ASGARNEZHAD NOURI B.; NEMATI V.; ABBASGHOLIZADEH N.

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Journal: Journal of Health Year:2019 | Volume:10 | Issue:1 Page(s): 34-49

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Title

The Effect of Perceived Value on the Destination Image, Satisfaction and Loyalty of Medical Tourists: A Case Study in Ardabil

Author(s)

ASGARNEZHAD NOURI B. | NEMATI V. | ABBASGHOLIZADEH N. | Issue Writer Certificate

Keywords

Perceived ValueQ1

Destination ImageQ1

SatisfactionQ2

LoyaltyQ1

Medical TourismQ1

Abstract

Background & objectives: Perceived Value is an essential element of competitive strategy and research. It has shown that there is a significant positive relationship between quality, value, Satisfaction, and behavioral tendencies including customer Loyalty, price, intention to repurchase, and word of mouth. The aim of this study is to examine the impact of the Perceived Value on Destination Image, Satisfaction, and Loyalty of medical tourists. Methods: This applied research is a descriptive and correlational study. Convinient sampling method was employed to recruit the participants. For data collection, Wong's Perceived Value questionnaire (Wong, 2012), Wong's standardized Destination Image questionnaire (Wong, 2012), a standardized tourist Satisfaction questionnaire (Elahi & Heydari, 2008), and a researcher-made Loyalty questionnaire (Ghasemi, 2015) were used. Results: The results showed that the perceived service quality and perceived medical quality, enjoyment, costs and risk affect the Perceived Value of medical tourists. The Perceived Value has impact on the Destination Image of medical tourists. The Destination Image also influences the Satisfaction and Loyalty of medical tourists. Finally, Satisfaction could lead to the Loyalty of medical tourists. Conclusion: According to the results, investment in improving the quality of tourism services, as well as reducing the potential risks of tourism activities and increasing the efforts to reduce direct and indirect costs for medical tourists can improve their Perceived Value. It is also possible to provide standard services and build appropriate infrastructure for medical tourists in order to create a positive image, which will result in Satisfaction and, ultimately, the Loyalty of tourists could lead to the future visit and word of mouth by them.

Cites

References

Tourist Satisfaction, Image, and Loyalty from an Interregional Perspective: An Analysis of Neighboring Areas with Distinct Characteristics

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APA: Copy

ASGARNEZHAD NOURI, B., NEMATI, V., & ABBASGHOLIZADEH, N.. (2019). The Effect of Perceived Value on the Destination Image, Satisfaction and Loyalty of Medical Tourists: A Case Study in Ardabil. JOURNAL OF HEALTH AND HYGIENE, 10(1 ), 34-49. SID. https://sid.ir/paper/227104/en

Vancouver: Copy

ASGARNEZHAD NOURI B., NEMATI V., ABBASGHOLIZADEH N.. The Effect of Perceived Value on the Destination Image, Satisfaction and Loyalty of Medical Tourists: A Case Study in Ardabil. JOURNAL OF HEALTH AND HYGIENE[Internet]. 2019;10(1 ):34-49. Available from: https://sid.ir/paper/227104/en

IEEE: Copy

B. ASGARNEZHAD NOURI, V. NEMATI, and N. ABBASGHOLIZADEH, “The Effect of Perceived Value on the Destination Image, Satisfaction and Loyalty of Medical Tourists: A Case Study in Ardabil,” JOURNAL OF HEALTH AND HYGIENE, vol. 10, no. 1 , pp. 34–49, 2019, [Online]. Available: https://sid.ir/paper/227104/en

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