EVALUATION AND RANKING THE EFFECTIVE COMPONENTS IN RURAL TOURISM MARKETING WITH MARKETING MIX (7P) (CASE STUDY: AMOL, BABOL, BABOLSAR AND SARI PROVINCES

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

BARGHI H.; KAZEMI Z.; SOORY F.; MOSAYEBI S.

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: Journal of Regional Planning Year:2012 | Volume:2 | Issue:6 Page(s): 31-41

Download Full-Text

Persian Verion

View:

2,107

Download:

Cites:

Information Journal Paper

Title

EVALUATION AND RANKING THE EFFECTIVE COMPONENTS IN RURAL TOURISM MARKETING WITH MARKETING MIX (7P) (CASE STUDY: AMOL, BABOL, BABOLSAR AND SARI PROVINCES

Author(s)

BARGHI H. | KAZEMI Z. | SOORY F. | MOSAYEBI S. | Issue Writer Certificate

Keywords

RURAL TOURISMQ2

MARKETING MIX (7P)Q2

PRESENT AND DESIRED CONDITIONSQ2

AMOLQ1

BABOLQ2

BABOLSAR AND SARIQ2

Abstract

The purpose of this study is to evaluate the present and desired RURAL TOURISM in AMOL, BABOL, BABOLsar, and Sari provinces with marketing mix. In the present study, the under-investigation components of marketing mix consist of seven components (7P) of place, planning and management, evidences and physical facilities, publicity, people and staffs, price, and products. In line with this, field study and descriptive-analytic research method have been used, and the data has been collected according to researcher-made 48-question questionnaire in which the related items have been chosen regarding the features of geographical tourism. The staffs of Cultural Heritage and Tourism Organizations and Municipality were the sample and all of them have been tested from among the experts at this issue (N=90). The data analysis has been carried out by SPSS Software, and Mean Tests, Chi-Square, Wilcoxon and Friedman. To measure the significant difference between marketing mix items in two PRESENT AND DESIRED CONDITIONS by Wilcoxon test is an indication of the difference between the two compared conditions. Friedman test has been used for ranking the amount of effectiveness of components in the development of RURAL TOURISM and the results show the high importance of propaganda, people, and product components regarding the testable in having influence on the development of RURAL TOURISM in AMOL, BABOL, BABOLsar, and Sari provinces. Finally, it was found that the combination made of mixing the seven mentioned components with the significant level of 0.00 and the level of allowable error of 0.05 has the following capabilities; firstly, it shows the present condition of RURAL TOURISM marketing in the region well. Secondly, it results in the promotion of the level of rural development through expanding RURAL TOURISM in the studied region.

Cites

References

Cite

APA: Copy

BARGHI, H., KAZEMI, Z., SOORY, F., & MOSAYEBI, S.. (2012). EVALUATION AND RANKING THE EFFECTIVE COMPONENTS IN RURAL TOURISM MARKETING WITH MARKETING MIX (7P) (CASE STUDY: AMOL, BABOL, BABOLSAR AND SARI PROVINCES. JOURNAL OF REGIONAL PLANNING, 2(6), 31-41. SID. https://sid.ir/paper/230620/en

Vancouver: Copy

BARGHI H., KAZEMI Z., SOORY F., MOSAYEBI S.. EVALUATION AND RANKING THE EFFECTIVE COMPONENTS IN RURAL TOURISM MARKETING WITH MARKETING MIX (7P) (CASE STUDY: AMOL, BABOL, BABOLSAR AND SARI PROVINCES. JOURNAL OF REGIONAL PLANNING[Internet]. 2012;2(6):31-41. Available from: https://sid.ir/paper/230620/en

IEEE: Copy

H. BARGHI, Z. KAZEMI, F. SOORY, and S. MOSAYEBI, “EVALUATION AND RANKING THE EFFECTIVE COMPONENTS IN RURAL TOURISM MARKETING WITH MARKETING MIX (7P) (CASE STUDY: AMOL, BABOL, BABOLSAR AND SARI PROVINCES,” JOURNAL OF REGIONAL PLANNING, vol. 2, no. 6, pp. 31–41, 2012, [Online]. Available: https://sid.ir/paper/230620/en

Related Journal Papers