THE EFFECT OF COMPONENTS ON INTERNAL MARKETING OF PERFORMANCE IMPROVEMENT WITH HOSPITAL PERSONNAL IN SHAHID SADOUGHI

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

YOUNESI FAR M.; MOHAGHAR A.; YOUNESI FAR A.

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: Journal of Healthcare Management Research Year:2011 | Volume:2 | Issue:3-4 (SERIAL 6) Page(s): 19-27

Download Full-Text

Persian Verion

View:

2,256

Download:

Cites:

Information Journal Paper

Title

THE EFFECT OF COMPONENTS ON INTERNAL MARKETING OF PERFORMANCE IMPROVEMENT WITH HOSPITAL PERSONNAL IN SHAHID SADOUGHI

Author(s)

YOUNESI FAR M. | MOHAGHAR A. | YOUNESI FAR A. | Issue Writer Certificate

Keywords

INTERNAL MARKETINGQ3

ORGANIZATIONAL PERFORMANCEQ2

SERVICE QUALITYQ2

INTERNAL CUSTOMERSQ3

HOSPITALQ2

Abstract

Introduction: Nowadays HOSPITALs to acquire and maintain a sustainable competitive advantage, Looking for new ways to attract and retain customers requirements for achieve to this order HOSPITALs must tools for improve and infrastructure necessary for providing. INTERNAL MARKETING is an administrative tool. This type of marketing will require, all staff in dealing with customers are Customer or market-oriented behavior and thinking. This study reviews Scale survey of INTERNAL MARKETING Trying to create a strategy for the implementation of programs and Design strategies for Quality development of Service organization.Methods: Sampling method used in this study, was selected randomly or contingency. based on 351 managers of experts, select were staff in HOSPITAL. for selection used of systematic method.for processing information from multiple software including SPSS 15 and Microsoft Excel has been used. To evaluate and compare the descriptive statistics and inferential statistics were used in the t test.Result: In terms of job security component scores 32.4 per cent, of broad education component scores 35.07 percent, offering a reward and encouragement of component scores 38.76 percent, in terms of information - sharing component scores 40.11 percent , employee empowerment component scores of 32.81 percent, reducing the gap between the staff of the component scores 41.34% Data analysis results show that HOSPITALs shahid sadoughi of 100 points considered, to obtain 36.74.Conclusions: regard relationship direct and positive INTERNAL MARKETING and satisfaction and employee commitment, The organization must Through the focus on INTERNAL MARKETING action according to output staff and Organizational satisfaction employee of among measures can be enhanced INTERNAL MARKETING Knowledge finding of Value Changes in View employee, Understanding of qualification Labor market, Understanding internal segmentation of special employee Based on the characters and desires, and Design strategies is for Customers.

Cites

No record.

References

No record.

Cite

APA: Copy

YOUNESI FAR, M., MOHAGHAR, A., & YOUNESI FAR, A.. (2011). THE EFFECT OF COMPONENTS ON INTERNAL MARKETING OF PERFORMANCE IMPROVEMENT WITH HOSPITAL PERSONNAL IN SHAHID SADOUGHI. JOURNAL OF HEALTHCARE MANAGEMENT (JOURNAL OF HEALTH SYSTEM), 2(3-4 (SERIAL 6)), 19-27. SID. https://sid.ir/paper/232460/en

Vancouver: Copy

YOUNESI FAR M., MOHAGHAR A., YOUNESI FAR A.. THE EFFECT OF COMPONENTS ON INTERNAL MARKETING OF PERFORMANCE IMPROVEMENT WITH HOSPITAL PERSONNAL IN SHAHID SADOUGHI. JOURNAL OF HEALTHCARE MANAGEMENT (JOURNAL OF HEALTH SYSTEM)[Internet]. 2011;2(3-4 (SERIAL 6)):19-27. Available from: https://sid.ir/paper/232460/en

IEEE: Copy

M. YOUNESI FAR, A. MOHAGHAR, and A. YOUNESI FAR, “THE EFFECT OF COMPONENTS ON INTERNAL MARKETING OF PERFORMANCE IMPROVEMENT WITH HOSPITAL PERSONNAL IN SHAHID SADOUGHI,” JOURNAL OF HEALTHCARE MANAGEMENT (JOURNAL OF HEALTH SYSTEM), vol. 2, no. 3-4 (SERIAL 6), pp. 19–27, 2011, [Online]. Available: https://sid.ir/paper/232460/en

Related Journal Papers