IDENTIFYING FACTORS AFFECTING BRAND EQUITY OF PROFESSIONAL FOOTBALL TEAMS THE CASE STUDY OF ESTEGHLAL TEHRAN FOOTBALL CLUB

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SAJJADI S.N.; RAJABI NOUSH ABADI H.; ABEDLATI M.; TARIGHI R.

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Journal: SPORT MANAGEMENT REVIEW Year:2017 | Volume:8 | Issue:39 Page(s): 87-102

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Information Journal Paper

Title

IDENTIFYING FACTORS AFFECTING BRAND EQUITY OF PROFESSIONAL FOOTBALL TEAMS THE CASE STUDY OF ESTEGHLAL TEHRAN FOOTBALL CLUB

Author(s)

SAJJADI S.N. | RAJABI NOUSH ABADI H. | ABEDLATI M. | TARIGHI R. | Issue Writer Certificate

Keywords

SPORT MARKETINGQ2

BRANDQ1

IRAN PEMIER LEAGUEQ1

SPORT FANQ1

Abstract

This study aimed at identifying the factors influencing the BRAND equity of professional football teams. The design of the study was descriptive with practical goals. The study population comprised of two groups of people: SPORT MARKETING experts and sport managers, and the fans of Esteghlal football club. Forty-nine people were selected through purposive sampling from the first group, and another 184 people were selected through convenience sampling from the second one. The results of the study showed that from the managers, experts, and fans perspectives, the factors affecting the BRAND equity of Esteghlal Football Club were, in descending order, the fans loyalty, team success, team stars, stadium, club history, management, head coach, media, sponsors, and logo.

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APA: Copy

SAJJADI, S.N., RAJABI NOUSH ABADI, H., ABEDLATI, M., & TARIGHI, R.. (2017). IDENTIFYING FACTORS AFFECTING BRAND EQUITY OF PROFESSIONAL FOOTBALL TEAMS THE CASE STUDY OF ESTEGHLAL TEHRAN FOOTBALL CLUB. SPORT MANAGEMENT REVIEW, 8(39 ), 87-102. SID. https://sid.ir/paper/234456/en

Vancouver: Copy

SAJJADI S.N., RAJABI NOUSH ABADI H., ABEDLATI M., TARIGHI R.. IDENTIFYING FACTORS AFFECTING BRAND EQUITY OF PROFESSIONAL FOOTBALL TEAMS THE CASE STUDY OF ESTEGHLAL TEHRAN FOOTBALL CLUB. SPORT MANAGEMENT REVIEW[Internet]. 2017;8(39 ):87-102. Available from: https://sid.ir/paper/234456/en

IEEE: Copy

S.N. SAJJADI, H. RAJABI NOUSH ABADI, M. ABEDLATI, and R. TARIGHI, “IDENTIFYING FACTORS AFFECTING BRAND EQUITY OF PROFESSIONAL FOOTBALL TEAMS THE CASE STUDY OF ESTEGHLAL TEHRAN FOOTBALL CLUB,” SPORT MANAGEMENT REVIEW, vol. 8, no. 39 , pp. 87–102, 2017, [Online]. Available: https://sid.ir/paper/234456/en

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