THE INVESTIGATION AND VALIDATION OF E-ADVERTISING MODEL OF CARPET IN TEHRAN

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

YAZDANI NASSER

Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: JOURNAL OF BUSINESS STRATEGIES Year:2015 | Volume:21 | Issue:4 Page(s): 33-46

Download Full-Text

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Persian Verion

View:

952

Download:

Cites:

Information Journal Paper

Title

THE INVESTIGATION AND VALIDATION OF E-ADVERTISING MODEL OF CARPET IN TEHRAN

Author(s)

YAZDANI NASSER | Issue Writer Certificate

Keywords

E-ADVERTISINGQ2

ADVERTISING VALIDATIONQ2

TEHRAN CARPET MARKETQ2

Abstract

E-ADVERTISING is defined as a process of introduction of goods and services. It is also recognized as a process of after sales services that create motivation of cus-tomers through internet tool for increasing purchase. The advantages of this ap-proach refer to its low cost and its access among customers. The aim of this study is determination of effectiveness rate of carpet E-ADVERTISING through in-ternet poll and measurement of its validation based on consumer’s behavior model. Importance of this issue is due to position of carpet as a floor covering and variety of products, considering available tools of advertisement. Data col-lection of this study has been done from end-user of internet in Tehran via doc-ument and field study approach using questionnaire. Statistical population is 103 persons who use carpet internet advertising websites. This population is se-lected according to the nature of activities for instance executive managers, pub-lic relation managers, human resources managers and expert’s workers. For data analysis, SPSS and AMOS software were applied in this study. The results of the study show communicating incentives have 0.55 effects on cognitive response and 0.41 effects on affective response. That is highest effect. And content incen-tives have 0.33 effects on cognitive responses and 0.29 effects on affective re-sponses of consumers. On the other hands communicating and content incen-tives do not have significant and positive effects on attitude of consumers. There for it is necessary to pay special attention to internet advertising content according to research model and for desirable affectivity.

Cites

No record.

References

No record.

Cite

APA: Copy

YAZDANI, NASSER. (2015). THE INVESTIGATION AND VALIDATION OF E-ADVERTISING MODEL OF CARPET IN TEHRAN. JOURNAL OF BUSINESS STRATEGIES, 21(4), 33-46. SID. https://sid.ir/paper/253017/en

Vancouver: Copy

YAZDANI NASSER. THE INVESTIGATION AND VALIDATION OF E-ADVERTISING MODEL OF CARPET IN TEHRAN. JOURNAL OF BUSINESS STRATEGIES[Internet]. 2015;21(4):33-46. Available from: https://sid.ir/paper/253017/en

IEEE: Copy

NASSER YAZDANI, “THE INVESTIGATION AND VALIDATION OF E-ADVERTISING MODEL OF CARPET IN TEHRAN,” JOURNAL OF BUSINESS STRATEGIES, vol. 21, no. 4, pp. 33–46, 2015, [Online]. Available: https://sid.ir/paper/253017/en

Related Journal Papers