AN EFFECTIVENESS STRATEGIC E-ADVERTISING MODEL FOR CONSUMER’S BEHAVIOR

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HAMIDIZADEH MOHAMMAD REZA; YAZDANI NASSER

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: JOURNAL OF BUSINESS ADMINISTRATION RESEARCH Year:2012 | Volume:3 | Issue:6 Page(s): 150-176

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Information Journal Paper

Title

AN EFFECTIVENESS STRATEGIC E-ADVERTISING MODEL FOR CONSUMER’S BEHAVIOR

Author(s)

HAMIDIZADEH MOHAMMAD REZA | YAZDANI NASSER | Issue Writer Certificate

Keywords

ADVERTISING MODELSQ2

ADVERTISING EFFECTIVENESSQ2

STRATEGIC E-ADVERTISING MODELQ2

Abstract

The aims ‘paper is to find how advertising to influence the decisions’ customers and consumers, and how their impacts peruse from a process and special model? Therefore, this paper could classify more than 30 models that some of them have common results but some of them have not. Results of this research have provided a total model based on different models since 1898 up to now. In this research firstly models of traditional hierarchy has described and then explain modern hierarchy models. Research results show that electronic advertising to become an important channel for e - marketing in B2B and B2C. Thus, the strategic special model for internet advertising present based on critique of different models.

Cites

A MODEL FOR STUDYING THE INFLUENCE OF THE MEDIA IN CREATING THE WILLINGNESS TO INVEST IN THE STOCK MARKET THROUGH ADVERTISING MESSAGES

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APA: Copy

HAMIDIZADEH, MOHAMMAD REZA, & YAZDANI, NASSER. (2012). AN EFFECTIVENESS STRATEGIC E-ADVERTISING MODEL FOR CONSUMER’S BEHAVIOR. JOURNAL OF BUSINESS ADMINISTRATION RESEARCH, 3(6), 150-176. SID. https://sid.ir/paper/197101/en

Vancouver: Copy

HAMIDIZADEH MOHAMMAD REZA, YAZDANI NASSER. AN EFFECTIVENESS STRATEGIC E-ADVERTISING MODEL FOR CONSUMER’S BEHAVIOR. JOURNAL OF BUSINESS ADMINISTRATION RESEARCH[Internet]. 2012;3(6):150-176. Available from: https://sid.ir/paper/197101/en

IEEE: Copy

MOHAMMAD REZA HAMIDIZADEH, and NASSER YAZDANI, “AN EFFECTIVENESS STRATEGIC E-ADVERTISING MODEL FOR CONSUMER’S BEHAVIOR,” JOURNAL OF BUSINESS ADMINISTRATION RESEARCH, vol. 3, no. 6, pp. 150–176, 2012, [Online]. Available: https://sid.ir/paper/197101/en

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