EFFECT OF HIGH TECHNOLOGY FACTORS ON MARKET PERFORMANCE OF NPD

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MAHMOODZADEH EBRAHIM; BAGHERI ABOLFAZL; DEHGHAN PIR ALI

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Journal: JOURNAL OF TECHNOLOGY DEVELOPMENT MANAGEMENT Year:2015 | Volume:3 | Issue:1 Page(s): 31-62

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Title

EFFECT OF HIGH TECHNOLOGY FACTORS ON MARKET PERFORMANCE OF NPD

Author(s)

MAHMOODZADEH EBRAHIM | BAGHERI ABOLFAZL | DEHGHAN PIR ALI | Issue Writer Certificate

Keywords

TECHNOLOGICAL INNOVATIONQ1

SUCCESS FACTORS OF NPDQ2

HIGH TECH PRODUCT FEATUREQ2

DYNAMIC CAPABILITIESQ1

PLS BASED SEMQ2

Abstract

Nowadays high tech industries sector play a key role in economic growth of developing and developed countries as a competitive advantage and build dominant share of GDP of these countries. However competition within high tech market has attracted increasingly scholarly attention, it has been shared concern of managers during a NPD project. Although this issue have a broad limitation, in this research we consider organizational factors influencing market performance of high tech NPD. The main question of this research has been extracted from high tech industry concern discussed by some past project manager and standout CEO's. In do so, first of all, we did 8 interview with these managers and then has been test our structural model in 54 organization as sample. These organizations propose a products exploiting high technology somehow. While the analysis of our research was as an Exploratory Factor Analysis (EFA), we try to use PLS regression to analyze data extracted from the sample. Result obtained of PLS algorithm and Bootstrapping showed that what extent high tech using in products increase, market performance of these organizations increases. This effective path of high tech exists for DYNAMIC CAPABILITIES and risk investment variables as well as market performance. However our research propose a structural model of high tech variable as the effective dimensions of high tech on market performance of NPD.

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APA: Copy

MAHMOODZADEH, EBRAHIM, BAGHERI, ABOLFAZL, & DEHGHAN PIR, ALI. (2015). EFFECT OF HIGH TECHNOLOGY FACTORS ON MARKET PERFORMANCE OF NPD. JOURNAL OF TECHNOLOGY DEVELOPMENT MANAGEMENT, 3(1 ), 31-62. SID. https://sid.ir/paper/260210/en

Vancouver: Copy

MAHMOODZADEH EBRAHIM, BAGHERI ABOLFAZL, DEHGHAN PIR ALI. EFFECT OF HIGH TECHNOLOGY FACTORS ON MARKET PERFORMANCE OF NPD. JOURNAL OF TECHNOLOGY DEVELOPMENT MANAGEMENT[Internet]. 2015;3(1 ):31-62. Available from: https://sid.ir/paper/260210/en

IEEE: Copy

EBRAHIM MAHMOODZADEH, ABOLFAZL BAGHERI, and ALI DEHGHAN PIR, “EFFECT OF HIGH TECHNOLOGY FACTORS ON MARKET PERFORMANCE OF NPD,” JOURNAL OF TECHNOLOGY DEVELOPMENT MANAGEMENT, vol. 3, no. 1 , pp. 31–62, 2015, [Online]. Available: https://sid.ir/paper/260210/en

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