Dimensions model detemination of particular Brand equity based on components of sports apparel consumer behavior

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SADEGHI BOROUJERDI SAEED; mansouri hosein

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Journal: SPORT MANAGEMENT AND DEVELOPMENT Year:2018 | Volume:7 | Issue:2 (14) Page(s): 37-51

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Title

Dimensions model detemination of particular Brand equity based on components of sports apparel consumer behavior

Author(s)

SADEGHI BOROUJERDI SAEED | mansouri hosein | Issue Writer Certificate

Keywords

brand equityQ1

consumer behaviorQ2

brand sportsQ1

Abstract

Objective: The Study Dimensions model detemination of particular brand equity based on components of sports apparel consumer behavior. Methodology: The present research is purposeful and applied in terms of data collection as a descriptive survey research. The population of all consumers of sports apparel brands (Nike, Adidas, Reebok and Puma) was formed in Tehran. Due to the fragmentation of society and the lack of random sampling and available to all consumers, of which 384 questionnaires distributed 300 questionnaires were analyzed. Measuring tools, the questionnaire brand equity Aaker (1991) and consumer behavior Solomon (2013). The PLS algorithm to develop a model to assess the validity and reliability of structures were used. Results: The results showed that the brand loyalty, brand associations, perceived quality and brand awareness greatest impact on consumer behavior components to buy, when to buy and after their purchase. Conclusion: Based on the current research results, treating customers well in a purchase, creates a positive association and attitude in the customers mind. Beside to deliver clothing’ s of high quality to consumers, is to bring a repeat in future sales. The cycles of this treatment systematically effects the consumer's mind to build a brand loyalty in long term.

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APA: Copy

SADEGHI BOROUJERDI, SAEED, & mansouri, hosein. (2018). Dimensions model detemination of particular Brand equity based on components of sports apparel consumer behavior. SPORT MANAGEMENT AND DEVELOPMENT, 7(2 (14) ), 37-51. SID. https://sid.ir/paper/373477/en

Vancouver: Copy

SADEGHI BOROUJERDI SAEED, mansouri hosein. Dimensions model detemination of particular Brand equity based on components of sports apparel consumer behavior. SPORT MANAGEMENT AND DEVELOPMENT[Internet]. 2018;7(2 (14) ):37-51. Available from: https://sid.ir/paper/373477/en

IEEE: Copy

SAEED SADEGHI BOROUJERDI, and hosein mansouri, “Dimensions model detemination of particular Brand equity based on components of sports apparel consumer behavior,” SPORT MANAGEMENT AND DEVELOPMENT, vol. 7, no. 2 (14) , pp. 37–51, 2018, [Online]. Available: https://sid.ir/paper/373477/en

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