Designing marketing mix pattern of women’ s futsal premier league by emphasizing on environmental factors and Porter’ s general strategy

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Zare Masoume; Benar Noshin; HOSSEINI SEYED EMAD

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Journal: SPORT MANAGEMENT AND DEVELOPMENT Year:2019 | Volume:8 | Issue:2 (18) Page(s): 175-189

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Information Journal Paper

Title

Designing marketing mix pattern of women’ s futsal premier league by emphasizing on environmental factors and Porter’ s general strategy

Author(s)

Zare Masoume | Benar Noshin | HOSSEINI SEYED EMAD | Issue Writer Certificate

Keywords

MarketingQ2

women’s FutsalQ1

Marketing mixQ2

Environmental FactorsQ2

strategyQ1

Abstract

Objective: The aim of this study is designing Marketing mix pattern of women’ s futsal premier league by emphasizing on Environmental Factors and Porter’ s general strategy. Methodology: At first, by library research we review the related literature and documents and design an initial questionnaire with 88 questions by a semistructured interview with geniuses. By this questionnaire we try with 12 variables. The statistical population is futsal beneficiaries we collected data from 185 questionnaires and analyzed by using SPSS19 and Smart PLS software. Result: The findings showed that between Environmental Factors and Marketing mix and strategy with Marketing mix is directly related. Also the relation between Environmental Factors and Marketing mix in the event of existence of variable mediatory strategic was indirectly significant. Conclusion: In conclusion, we should say that according to the approved model in research of the Marketing pattern of women futsal league, the Marketing mix influences the strategy and also the Environmental Factors that indicated the consideration of these variables in a comprehensive manner. At the moment can offer that the best option is improving the internal human resources with successful human of women sports in Islamic countries

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APA: Copy

Zare, Masoume, Benar, Noshin, & HOSSEINI, SEYED EMAD. (2019). Designing marketing mix pattern of women’ s futsal premier league by emphasizing on environmental factors and Porter’ s general strategy. SPORT MANAGEMENT AND DEVELOPMENT, 8(2 (18) ), 175-189. SID. https://sid.ir/paper/375230/en

Vancouver: Copy

Zare Masoume, Benar Noshin, HOSSEINI SEYED EMAD. Designing marketing mix pattern of women’ s futsal premier league by emphasizing on environmental factors and Porter’ s general strategy. SPORT MANAGEMENT AND DEVELOPMENT[Internet]. 2019;8(2 (18) ):175-189. Available from: https://sid.ir/paper/375230/en

IEEE: Copy

Masoume Zare, Noshin Benar, and SEYED EMAD HOSSEINI, “Designing marketing mix pattern of women’ s futsal premier league by emphasizing on environmental factors and Porter’ s general strategy,” SPORT MANAGEMENT AND DEVELOPMENT, vol. 8, no. 2 (18) , pp. 175–189, 2019, [Online]. Available: https://sid.ir/paper/375230/en

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