COMPRISING POINT OF VIEW OF THE EXPERTS AND MANAGERS ABOUT MARKETING MIX IN VOLLEYBALL SUPER LEAGUE IN IRAN

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MOADI M.; HAMIDI M.; BOROMAND M.R.; SHAFIZADEH SH.

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Journal: OLYMPIC Year:2012 | Volume:19 | Issue:4 (SERIAL 56) Page(s): 53-66

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Title

COMPRISING POINT OF VIEW OF THE EXPERTS AND MANAGERS ABOUT MARKETING MIX IN VOLLEYBALL SUPER LEAGUE IN IRAN

Author(s)

MOADI M. | HAMIDI M. | BOROMAND M.R. | SHAFIZADEH SH. | Issue Writer Certificate

Keywords

MARKETINGQ2

SPORT INDUSTRY AND MARKETING MIXQ2

VOLLEYBALLQ1

Abstract

The purpose of this study was to comprising of MARKETING mix in Iran VOLLEYBALL super league in I.R of in experts and mangers view. It was based on MARKETING per industry especially sport. The study was descriptive- analytical and practical one, in which a researcher made questionnaire with reliability coefficient of 98/34 was used. Questionaire based on five selection scale used for descriping MARKETING mix. With due attention to the statistical universe limitation, the total universe was studied and sampling was not done.53 of 56 questionnaire, distributed, returned. Gathering data was analyzed by soft ware SPSS, independent ttest, man Whitney s U test and Kolmogorov- Smirinov test. The result indicate majority of differences exit about peredent condition MARKETING mix element expert and manager view in popularization factor and minority difference in product and price factor. Present condition experts and manager evaluated position factor and popularization factor, respectively. Majority of difference exit around present condition experts and managers view in the popularization factor and minority differences in the position factor. Experts also give better views than managers in all factors except price factor.

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APA: Copy

MOADI, M., HAMIDI, M., BOROMAND, M.R., & SHAFIZADEH, SH.. (2012). COMPRISING POINT OF VIEW OF THE EXPERTS AND MANAGERS ABOUT MARKETING MIX IN VOLLEYBALL SUPER LEAGUE IN IRAN. OLYMPIC, 19(4 (SERIAL 56)), 53-66. SID. https://sid.ir/paper/37829/en

Vancouver: Copy

MOADI M., HAMIDI M., BOROMAND M.R., SHAFIZADEH SH.. COMPRISING POINT OF VIEW OF THE EXPERTS AND MANAGERS ABOUT MARKETING MIX IN VOLLEYBALL SUPER LEAGUE IN IRAN. OLYMPIC[Internet]. 2012;19(4 (SERIAL 56)):53-66. Available from: https://sid.ir/paper/37829/en

IEEE: Copy

M. MOADI, M. HAMIDI, M.R. BOROMAND, and SH. SHAFIZADEH, “COMPRISING POINT OF VIEW OF THE EXPERTS AND MANAGERS ABOUT MARKETING MIX IN VOLLEYBALL SUPER LEAGUE IN IRAN,” OLYMPIC, vol. 19, no. 4 (SERIAL 56), pp. 53–66, 2012, [Online]. Available: https://sid.ir/paper/37829/en

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