Presenting International Marketing Managers Competency Model

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Basiji Asal; Babaie Zakliki Mohammad Ali; Hoseinzadeh Shahri Masoumeh; KHADIVAR AMENEH

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Journal: Management Research in Iran Year:2020 | Volume:24 | Issue:1 Page(s): 131-152

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Information Journal Paper

Title

Presenting International Marketing Managers Competency Model

Author(s)

Basiji Asal | Babaie Zakliki Mohammad Ali | Hoseinzadeh Shahri Masoumeh | KHADIVAR AMENEH | Issue Writer Certificate

Keywords

International Marketing ManagementQ1

International Marketing Managers' CompetenciesQ1

National BrandQ1

Grounded TheoryQ1

Abstract

Nowadays, training competent managers is one of the most important topics in the field of management studies. Many of industrial and academic experts believe that competent managers are the main reasons for a country organizations success in both intra and international areas. Present study aims to find international managers competencies by means of Grounded Theory. Applying theoretical method of sampling, 10 of the most famous and successful Iranian organizations, working in international markets have been chosen as the sample of study. Findings contain 99 concepts through open coding, 18 categories through axial coding and 6 main concepts through selective coding. According to the results, the main phenomenon of this research is the process of extracting of international marketing managers competencies considering the causal factors (mathematical intelligence, cultural intelligence and personality traits), contextual factors (performance of Iranian consultants, performance of chambers of commerce and confounding factors (economic, political, and cultural conditions) through strategies such as work and life experience in the destination country, extensive and systematic market, customers and consumers research, and the formation of a broader network of relationships, which would finally lead to promotion of National Brand status, rising of Iranian brand awareness, and increasing of National Brand value.

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APA: Copy

Basiji, Asal, Babaie Zakliki, Mohammad Ali, Hoseinzadeh Shahri, Masoumeh, & KHADIVAR, AMENEH. (2020). Presenting International Marketing Managers Competency Model. MANAGEMENT RESEARCH IN IRAN (MODARES HUMAN SCIENCES), 24(1 ), 131-152. SID. https://sid.ir/paper/383520/en

Vancouver: Copy

Basiji Asal, Babaie Zakliki Mohammad Ali, Hoseinzadeh Shahri Masoumeh, KHADIVAR AMENEH. Presenting International Marketing Managers Competency Model. MANAGEMENT RESEARCH IN IRAN (MODARES HUMAN SCIENCES)[Internet]. 2020;24(1 ):131-152. Available from: https://sid.ir/paper/383520/en

IEEE: Copy

Asal Basiji, Mohammad Ali Babaie Zakliki, Masoumeh Hoseinzadeh Shahri, and AMENEH KHADIVAR, “Presenting International Marketing Managers Competency Model,” MANAGEMENT RESEARCH IN IRAN (MODARES HUMAN SCIENCES), vol. 24, no. 1 , pp. 131–152, 2020, [Online]. Available: https://sid.ir/paper/383520/en

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