Alignment betwin E_Marketing and Corporate Total Strategy in Business Organizations

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REZAEI MOHSEN; ALIAHMADI ALIREZA; HOSEINI MIRZAHASAN; Amini Mohamadtaghi

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Paper Information

Journal: JOURNAL OF PUBLIC ORGANZATIONS MANAGEMENT Year:2020 | Volume:8 | Issue:2 (30) Page(s): 39-54

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Information Journal Paper

Title

Alignment betwin E_Marketing and Corporate Total Strategy in Business Organizations

Author(s)

REZAEI MOHSEN | ALIAHMADI ALIREZA | HOSEINI MIRZAHASAN | Amini Mohamadtaghi | Issue Writer Certificate

Keywords

MarketingQ2

Electronic MarketingQ2

StrategyQ2

ModelQ2

Strategic AlignmentQ2

Abstract

The aim of this research is to determine the influential factors on e-Marketing of commercial organizations in order to improve the quality of their activity in the cyberspace through presenting a scientific Model which is aligned with the corporate strategies of the organizations. This research aims to answer the question of how e-Marketing programs used in online business organizations can support the corporate-level strategies to lead to increased organizational success. Research methods used in this research include systematic review method to study and categorize the studies, metaanalysis for coding extracted Models and parameters, evaluation of theories for determining effective parameters needed for Modeling using SPSS software, and a meta-analytic method for finding the relationship between the final 11 selected parameters for Modeling and theorizing using Miccomk software. The results showed that alignment between e-Marketing and the organization's macro strategies was necessary, and at the end, a Model was presented for this purpose.

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APA: Copy

REZAEI, MOHSEN, ALIAHMADI, ALIREZA, HOSEINI, MIRZAHASAN, & Amini, Mohamadtaghi. (2020). Alignment betwin E_Marketing and Corporate Total Strategy in Business Organizations. JOURNAL OF PUBLIC ORGANZATIONS MANAGEMENT, 8(2 (30) ), 39-54. SID. https://sid.ir/paper/400355/en

Vancouver: Copy

REZAEI MOHSEN, ALIAHMADI ALIREZA, HOSEINI MIRZAHASAN, Amini Mohamadtaghi. Alignment betwin E_Marketing and Corporate Total Strategy in Business Organizations. JOURNAL OF PUBLIC ORGANZATIONS MANAGEMENT[Internet]. 2020;8(2 (30) ):39-54. Available from: https://sid.ir/paper/400355/en

IEEE: Copy

MOHSEN REZAEI, ALIREZA ALIAHMADI, MIRZAHASAN HOSEINI, and Mohamadtaghi Amini, “Alignment betwin E_Marketing and Corporate Total Strategy in Business Organizations,” JOURNAL OF PUBLIC ORGANZATIONS MANAGEMENT, vol. 8, no. 2 (30) , pp. 39–54, 2020, [Online]. Available: https://sid.ir/paper/400355/en

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