Customer Segmentation In E-Commerce With An Application Approach To The Cash Business Model

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rezaeizade Karim

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Journal Paper

Paper Information

Journal: JOURNAL OF ADVERTISING AND SALES MANAGEMENT (APPROACH TO BUSINESS MANAGEMENT) Year:2020 | Volume:1 | Issue:3 Page(s): 48-57

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Title

Customer Segmentation In E-Commerce With An Application Approach To The Cash Business Model

Author(s)

rezaeizade Karim | Issue Writer Certificate

Keywords

Customer category

cash business model

Abstract

The present study aims to segment the customer in e-commerce with an application approach for the cash business model. The statistical population of this study includes an unlimited number of customers who use the online store of Shiraz discount website online. Using Morgan table, 483 people, in order to collect the required data non-randomly in Accessibility has been selected as the research sample. In this research, the standard cash business questionnaire has been used. The combined validity and reliability were confirmed by the validity of the content validity and the reliability of the questionnaire by Cronbach's alpha and the analysis of the research was performed using SPSS62 software. The results of this study indicate that the components of business that include (customer segments, value proposition, communication channels, customer relationship, revenue stream, key resources, key partnership, key activity, cost structure) Customer categorization has a significant impact.

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APA: Copy

rezaeizade, Karim. (2020). Customer Segmentation In E-Commerce With An Application Approach To The Cash Business Model. JOURNAL OF ADVERTISING AND SALES MANAGEMENT (APPROACH TO BUSINESS MANAGEMENT), 1(3 ), 48-57. SID. https://sid.ir/paper/401001/en

Vancouver: Copy

rezaeizade Karim. Customer Segmentation In E-Commerce With An Application Approach To The Cash Business Model. JOURNAL OF ADVERTISING AND SALES MANAGEMENT (APPROACH TO BUSINESS MANAGEMENT)[Internet]. 2020;1(3 ):48-57. Available from: https://sid.ir/paper/401001/en

IEEE: Copy

Karim rezaeizade, “Customer Segmentation In E-Commerce With An Application Approach To The Cash Business Model,” JOURNAL OF ADVERTISING AND SALES MANAGEMENT (APPROACH TO BUSINESS MANAGEMENT), vol. 1, no. 3 , pp. 48–57, 2020, [Online]. Available: https://sid.ir/paper/401001/en

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