INFLUENCE OF ISLAMIC VALUES ON MARKETING MIX DECISIONS (COMPANIES IN THE FOOD INDUSTRY-A CASE STUDY)

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SANOOBAR NASER; MUTAFEKKERAZAD MOHAMMADALI; RAZI NASREIN

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Journal: EGHTESAD-E ISLAMI Year:2010 | Volume:10 | Issue:37 Page(s): 173-202

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Title

INFLUENCE OF ISLAMIC VALUES ON MARKETING MIX DECISIONS (COMPANIES IN THE FOOD INDUSTRY-A CASE STUDY)

Author(s)

SANOOBAR NASER | MUTAFEKKERAZAD MOHAMMADALI | RAZI NASREIN | Issue Writer Certificate

Keywords

ISLAMIC VALUESQ2

MARKETING MIXQ3

MARKETINGQ3

Abstract

The subject of earning a living and working has its specific value-based analyses, such that adhering to ISLAMIC VALUES is considered as a main strength for Islamic firms, so that they could take their key decisions, including the MARKETING decisions, based on this strength. The main objective of this research is to study the effects of ISLAMIC VALUES on MARKETING MIX/fa?page=1&sort=1&ftyp=all&fgrp=all&fyrs=all" target="_blank"> MARKETING MIX decisions. In order to achieve this important goal, while using the library based method and studying the Holy Quran, conduct of the Holy Prophet (PBUH) and the Infallible Imams (AS) and keeping in view the theories of Islamic thinkers, the values under consideration in decisions of MARKETING MIX/fa?page=1&sort=1&ftyp=all&fgrp=all&fyrs=all" target="_blank"> MARKETING MIX including; decisions regarding product, pricing, promotion and place, have been extracted. Subsequently using the survey method, based on this that ISLAMIC VALUES have a positive and meaningful influence on MARKETING decisions, the research hypotheses have been tested in industries of the food and beverages sector of Tabriz. The research data has been collected using the tool of questionnaire. The results of the analyses of the data show that ISLAMIC VALUES have a positive and meaningful influence on decisions of the four dimensions of MARKETING MIX/fa?page=1&sort=1&ftyp=all&fgrp=all&fyrs=all" target="_blank"> MARKETING MIX.

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APA: Copy

SANOOBAR, NASER, MUTAFEKKERAZAD, MOHAMMADALI, & RAZI, NASREIN. (2010). INFLUENCE OF ISLAMIC VALUES ON MARKETING MIX DECISIONS (COMPANIES IN THE FOOD INDUSTRY-A CASE STUDY). EGHTESAD-E ISLAMI, 10(37), 173-202. SID. https://sid.ir/paper/99764/en

Vancouver: Copy

SANOOBAR NASER, MUTAFEKKERAZAD MOHAMMADALI, RAZI NASREIN. INFLUENCE OF ISLAMIC VALUES ON MARKETING MIX DECISIONS (COMPANIES IN THE FOOD INDUSTRY-A CASE STUDY). EGHTESAD-E ISLAMI[Internet]. 2010;10(37):173-202. Available from: https://sid.ir/paper/99764/en

IEEE: Copy

NASER SANOOBAR, MOHAMMADALI MUTAFEKKERAZAD, and NASREIN RAZI, “INFLUENCE OF ISLAMIC VALUES ON MARKETING MIX DECISIONS (COMPANIES IN THE FOOD INDUSTRY-A CASE STUDY),” EGHTESAD-E ISLAMI, vol. 10, no. 37, pp. 173–202, 2010, [Online]. Available: https://sid.ir/paper/99764/en

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