Advertising on posters is meant making the subject in issue well-known and identified to the audience and to attract them to select, purchase, and/or follow up the case; considering the point that the audience enjoy an increased knowledge and consciousness nowadays, graphic designers should have a more specific performance to this effect and hence they are to take benefits of sociology and psychology disciplines, rational estimations, scientific findings and to find the correct and helpful strategy based on such information in order to catch the attention of audience that may lead to a subsequent achievement in the competitions. Therefore, a process of assessment of the audience and classification of them by such measures as sex, age groups, socioeconomic and political inclinations, needs, educational level, employment and revenues, social status e.g. whether they are from among general public or the elites, the position they take toward the message as opponents or proponents, as active or passive audience, and finally determination of the purposes sought by the message are introductory actions to be taken before an ADVERTISEMENT message is designed. One may discover the proper approaches to the creation of effective relation with the target audience through exciting the desired reactions, the identification of moral and ideas of each of the aforesaid groups. The research methodology of this article was based on some documents of artistic collections including a statistical universe consisting of about one thousand successful posters all over the world within the recent decade. The statistics obtained and the data collected are according to the artistic characteristics of the posters and the percentages presented are indicative of the rate of application of each ADVERTISEMENT strategy in the aforementioned posters. The concluding part of article includes a list of ADVERTISEMENT strategies helpful for all graphics designers: strategy of observance of simplicity, the strategy of frequency of poster repetition of uniform and similar elements, exaggerated expression of special feature, the strategy of distortion, the strategy of presentation of a reasonable excuse, the strategy of employment the reputation of famous characters, strategy of giving sense on the helpfulness of harmony with majority, the strategy of harmony with time acceleration and abstraction, the strategy of metaphoric and indirect expressions, strategy of symbolic expression (establishing symbolic relation), the strategy of the modern esthetics for an emphasis on written and visual communication, strategy of excitement of the dormant childhood by making childish pictures, strategy of creation of a felt need, strategy of forming and induction of new phenomena, excitement of sentiments, exhilarating and creation of funny sense, creation of fearfulness, strategy of attention to folklores, introduction of advertising character, strategy of using color attraction for an explicit and quick expression. For further explanation and clearance of the role of each of the said ADVERTISEMENT policies they are described with some detailed samples. The final result indicates the effect of the proper selected strategy in success of the assessed posters.

The rise of cultural studies in recent years has exerted far-reaching influence on the humanities researches, so much so that it can be claimed that this new methodology has revolutionized our conception of the object of the humanities scholarship. Cultural studies practitioners have reached beyond the conventional boundaries between high and popular art, thus covering new domains which in the past were considered to be outside the confines of the humanities scholar's work. Prominent amongst these new domains, are ADVERTISEMENTs. It can be argued that beyond the "neutral" and "innocent" appearance of commercial ADVERTISEMENTs, implicit discursive practices are exhibited that offer definitions of social reality and ultimately determine our subjectivity. Adopting an interdisciplinary cultural studies approach, this article analyses a typical ADVERTISEMENT from the national Iranian television network (about Haier washing machines) with the purpose of illuminating the mechanisms of the construction of feminine identity in contemporary Iranian culture. As such, the images of women in this TV ADVERTISEMENT are investigated from a feminist perspective, while also drawing on some psychoanalytical, sociological and semiotic concepts. The final part of this article offers a conclusion about the potentialities of cultural studies in the humanities.

Today, ADVERTISEMENT is an important part of all businesses. the use of false information in these ADVERTISEMENTs is always targeting consumers and rival traders. No doubt in these circumstances consumers need to be protected, however, it is not clear what kind of support and protection can be afforded for consumers and how they can be compensated? Can they terminate the contract, or they have to keep the goods and claim for compensation due to civil liability of the supplier? On the other hand, it is not clear what the liability of the media for propagating false ADVERTISEMENTs is and how consumers can make claims against the producer of false ADVERTISEMENT and what compensations are available to the consumers from them? False ADVERTISEMENTs may also be used against rival businesses as competing traders and make them lose their market. Here also the question is whether the rival trader has the right to claim compensation from people benefiting from the false ADVERTISEMENT for their losses.

Professional ethics in ADVERTISEMENT is about using ethical principles by media and evaluates its impact on audience knowledge, view and manner and information ethics studies the using the information in media. Depth interviews (Delphi) is used to extract the parameters of scholars, experts, academics, policy makers and practitioners of the advertising industry and content analysis of advertising messages through mass media is used to determine the adherence rates. The result of this research is codifying of 14 indicators which derived from 128 primary indicators, which can be used for the Professional ethic principles.

This article is concerned with women's representation in a Television ADVERTISEMENT. The main question posed here is the manner of representing a female's image so that her cultural reproduction leads to "symbolic annihilation" in the society.A great part of representations in the ADVERTISEMENTs depict women as stock cultural roles.In this article, we studied an ADVERTISEMENT which unlike other commercials represented women in new roles, and at the same time; in this form of representation we were encountered with a troubled woman.Thus, a subject (concept) of "Iranian modern woman" is constructed which corresponds, fully, to the "Iranian traditional woman" subject conditions.As a result, in spite of superficial transformations in women's life, the womanhood is still, accordingly, defined as "otherness of manhood".

Background: In this study, the nature of food commercials in children’s television (TV) wasmonitored and analyzed; simultaneously, the relationship between recalling TV food commercialsand children’s interest in them and in the consumption of the same food products was evaluated.Methods: A total of 108 h children’s programs broadcast on two channels (Two and Amouzesh) ofIslamic Republic of Iran Broadcasting (IRIB) media organization were monitored (May 6–12, 2015).Simultaneously, a cross‑sectional study using 403 primary schoolchildren (201 boys) in fourschools of Shirvan, Northeast of Iran, was executed. The children were prompted to recall all TVcommercials broadcast on IRIB. Meanwhile, they were directed to define in the list of recalledTV food commercials those were interested in and the commercials (food products) they actuallywere willing to consume.Results: Regarding the frequency and duration of broadcasting, food commercials ranked fifthand sixth, respectively. Fruit leather and plum paste were the most frequently broadcast foodcommercials. “High quality” (19%), “good taste” (15%), “novelty, ” and “message on nutritionalcomposition” (13%) were the most frequent messages used in promoting the sale of foodproducts, respectively. In addition, focus on “high quality/precision in the preparation of the foodproducts” was the most frequently used appeals in TV commercials. There was a significantrelationship between recalling TV food commercials and the interest in five out of eight of thecommercials (62.5%) (P<0.05). The relationship between recalling TV food commercials andthe interest in the consumption of the same food product (“Tomato paste B”) was statisticallysignificant for 12.5% of the commercials (P<0.05).Conclusions: TV food commercials do not encourage healthy eating. The current study providesconvincing evidence for policy‑makers and researchers to pay more attention to this area.

Iran is the first producer and exporter of Pistachio in the world. The research is on codification of ADVERTISEMENT strategies in coherence with the export of pistachio in Kerman province by SWOT model.Objectives of the research were determining the most important ADVERTISEMENT strengths, weaknesses, opportunities and threats of Kerman exporting pistachio and proposing appropriate strategies. At first according to the evaluations done on interior and exterior environment of exporting pistachio ADVERTISEMENT of Kerman province, a list of strong and weak points, opportunities and threats was observed. And after doing a survey by means of questionnaire from authorities (pistachio exporters of Kerman province) the statistical "T" test applied to confirm or deny the strong and weak points, opportunities and threats. Then by weighing each of the confirmed above mentioned factors through Lik ret spectrum and estimating the total weights, average weights and finally approximate weight, priorities were clarified. Eventually for eliminating or lessening the weak points, threats and improving and strengthening the strong points and available ADVERTISEMENT opportunities in accordance with Kerman province pistachio exporting, using SWOT analytical method appropriate strategies were submitted such as identifying and segregating new markets and using international ADVERTISEMENT agencies for promotion and competing with rivals in view of the superior quality of Kerman’s pistachio.

Introduction: Adhering to advertising ethics can positively affect repeat purchases and customer loyalty. The purpose of this research was to investigate the ethical dimensions of sports business ADVERTISEMENTs. Material and Methods: The research method is based on the multi-grounded approach in terms of practical purpose and qualitative data. 15 participants were experts in the field of marketing, sellers, and customers of sports businesses. The sampling method was non-random and purposive. Sampling was carried out until theoretical saturation was reached. The research tool was a semi-structured interview. The interviewing process continued until theoretical saturation (15 people) was reached. Data analysis utilized three-stage coding and was conducted with MAXQDA software. Validation was done using the triangulation approach. Results: The final model of the research was organized into 4 main axes: 1- Effective factors (factors related to the business company, market atmosphere, customer behavior, economic, cultural-social, rules and regulations governing businesses), 2- Strategies (infrastructure and equipment, management and structure, laws and regulations, supervision, training, dissemination, and promotion), 3- Dimensions of ethics in advertising (non-supply of dark products, religious values, methods of promotion and advertising, social values, communication with customers, content production, quality the product of laws and regulations), 4- Consequences (seller's internal satisfaction, branding, financial consequences, customer-related consequences). Conclusion: This research identifies a new ethical approach for sports business ads. It emphasizes the importance of scientific, social, and cultural values, along with adherence to advertising norms and legal compliance. Monitoring should involve existing regulations and technology. Furthermore, sports business licensing should include education on ethical advertising.