In order to evaluate the effect of foliar application of salicylic acid on the qualitative characters of strawberry fruit, a factorial experiment (treatment+ the time of harvesting) based on completely randomized design with 3 replications was conducted in a greenhouse and the laboratories of Department of Horticultural Science of University college of Agriculture and Natural Resources, university of Tehran, located in Karaj, during 2010-2011. The experimental plantlets were planted in 30x30 pots and filled with coco peat and perlite in the rate of 1:1 and Salicylic acid at 4 levels (0, 1, 2 and 4 mM) was sprayed on strawberry leaves every month regularly. After ripening, fruits were divided into 4 groups. The first group was transferred to the laboratory with one week away after treatment and ripening, the second group was transferred to the laboratory with two week away after treatment and ripening and so the third and fourth groups, were being taken to the laboratory after tree and four week away of receiving treatment, respectively. The strawberry plants were evaluated on qualitative factors such as: fruit weight, fruit humidity percentage, Total Soluble Contents (TSS), Titratable Acidity (TA), pH, vitamin C and fruit antioxidant capacity. The results revealed that by delaying the fruit harvesting time, fruit weight, fruit humidity percentage, TA, vitamin C and fruit antioxidant capacity significantly decreased and TSS increased. Comparing the applied salicylic acid concentrations, the 2 mM, resulted the best effect on fruit weight, fruit humidity percentage, TSS, TA and fruit antioxidant capacity. The 4 mM of salicylic acid, produced the fruits with high vitamin c amount. All of the evaluated factors were unsuitable in control plants. The 2 mM of salicylic had the best effect on most factors and is suggested as the best concentration for strawberry production.