JOURNAL OF BUSINESS ADMINISTRATION RESEARCH
Year:2015 | Volume:7 | Issue:14|Papers Count:7

Having motivation to buy foreign- brand goods is one of the main characteristics of Iranian consumer. This tendency in the international marketing can be explained by social recognition or more reliance on foreign brands. However from the development economics and international business perspectives, this tendency threats national interests. Tendency toward different brands are caused by mental reasons as well as the consumers budget situation. Thereby, the current paper is aimed to study the accompany effects of brand personality and consumers budget on the preferences and buying decision of Iranian and foreign goods in Tehran. Accordingly four groups of commodities with different degree of utilization in two kinds of Iranian non Iranian - brand goods were appointed and the econometrics model of Logit was applied to analyze the achieved data. The results suggest that in the north of Tehran and for all groups of goods the brand personality has been the main reason in the preference of foreign brand. These results in the south of Tehran were verified only for consumable and semi-durable products and for the remaining items the consumers budgets has been the main reason for consumers to preference and buy the Iranian brand.

The problem of perceived quality by customers is an important topic that had been concentrated by service companies. Because presenting service with excellent quality lead to strong competitive advantage such as increasing customer’s satisfaction and loyalty for companies. This research identifies dimensions of perceived quality and investigates effect of these dimensions on attitudinal and behavioral loyalty and also moderating role of attitudinal loyalty between 267 life insured of Saman Company in Tehran city. Based on exploratory factor analysis three independent latent variables including tangibles attributes, hard attributes (technical dimension) and soft attributes (functional dimension) as perceived quality’s dimensions and two dependent latent variables including attitudinal loyalty and behavioral loyalty are identified. Measurement models of dependent and independent variables are accepted via confirmatory factor analysis. To test hypotheses, correlation analysis and structural equations are used that results show service tangibles attributes do not have significant effect on insured’s attitudinal and behavioral loyalty. Service hard attributes (technical dimension) have positive and significant effect on insured’s attitudinal and behavioral loyalty and finally service soft attributes (functional dimension) indirectly via attitudinal loyalty have positive and significant effect on insured’s behavioral loyalty.

The purpose of this study is to examine the impact of brand trust and brand identity on brand evang elism among consumers of the mobile phone between student of semnan university. The study investigates the influence of two consumer-brand relational constructs, brand trust and brand identification, on brand evangelism. Brand evangelism, conceptualized as an amalgam of adoption and advocacy behaviors is operationalized in terms of three supportive behaviors: purchase intentions, positive referrals, and oppositional brand referrals among students of Semnan University of Nokia mobile phone. Therefore, 392 persons were selected using random sampling. A questionnaire was used to collect the data, whose reliability and validity is assessed by Cronbach's alpha and confirmatory factor analysis. This conceptual model were examined using structu ral part called path analysis, and structural equation modeling. The results showed that brand trust and brand identity have significant positive effect on brand evangelism, and the brand identity has a direct and positive effect on brand evangelism.

Background: Yazd provision due to the historical and cultural attractions has unknown and well-known capacities in historical tourism. The purpose of this study is to present a dynamic model of historical foreign tourism development factors in Yazd.Methods: After a literature review, the most important factors affecting historical tourism were determined and a model of the interconnections between the factors was developed and simulated under System Dynamics approachFindings: This study presents a dynamic model of historical tourism development factors. How to attract more visitors will continue to be a challenge for years to come, and consequently the long-term satisfaction of visitors has become a key issue. The model shows the variables trends, casual loops and sensitivity analysis.Conclusion: The problem of visitors' arrival is dynamic and complicated involving the interaction of many factors such as governmental policies, service quality, population and transportation system. The results of this study indicates that education, hotels situations and being aware of foreign tourists requirements are essential factors affecting foreign historical tourists arrival at Yazd Province.

Work alienation, reasons and its outcomes is a considerable issue in the organization and management science.the work and personnel condition's changes in recent years have caused many outcomes and it is necessary to investigate this subject too systematically. This study tries to investigate the effect of Job Characteristics and perceived Organizational support on Work Alienation. All expert personnel of a governmental company in electrical industry located in Shiraz are the population of this study that out of them 131 persons were randomly selected and answered the standard questionnaire. The present study is a kind of descriptive correlation study. Data analysis was done by SEM using the Smart PLS 2.0. The results showed that Organizational Support and Job Characteristics have significant negative effect on Work Alienation and Job Characteristic variable explains the Work Alienation in more extent.

Consumer perception of the uncertainty and adverse consequences of buying a product or service is regarded as one of the most important determinants for understanding consumer behavior that affect on his decision making process. So, it is necessary developing a model for explaining risk perception of individual investors in the investment services market. The present study is an applied and descriptive-survey research. A self-administrated questionnaire has been used for collecting the research data. This questionnaire has been developed based on literature review for measuring research variables. The reliability and validity of the questionnaire have been examined and confirmed in this study. In order to analyze the research data and test the research hypotheses, path analysis has been used in the SPSS and LISREL. The findings revealed that risk propensity, trust, self-efficiency and Knowledge have a significant effect on individual investors' perceived risk. In addition, the findings showed that perceived risk has a significant impact on attitude and intention.

Due to expansion of international trade and presence of companies in the foreign markets for exploitation of opportunities, it’s essential to consider to differences among markets and countries and adapt their businesses with the specific condition of each target market. In this regard, this research aims to achieve adaptive business model in the time of presence in the international markets. For this purpose, at the first step we were identified the components of adaptive business model through systematic review of literature and Interviews with Experts. Then we could identify and categorize twenty six elements in eight dimensions with helping content analysis technique. In the next step, interpretive structural modeling method is applied to map the relations among dimensions. The results indicate that internal value chain, external value chain and competitive strategy dimensions are foundation for adaptation process and other factors; competitive value proposition, value delivery context and customer should be adapted with target markets. Eventually, the adaptive process leads to financial and non-financial consequences.