CULTURE OF COMMUNICATION
Year:2012 | Volume:2 | Issue:6|Papers Count:9

Social capital, as a sociological concept which implies on the quality of social relations and interactions, has been the center of attention of many scholars and research institutes for decades. A part of this attention relates to this question that what is the role of external factors in preservation or destruction of social capital. It seems that in a mediated world which the mass media forms a part of life reality of the today societies, some media like radio and, especially, television are likely to have a role in preserving or declining the social capital. For this purpose, the aim of the present research is to investigate and identify the role of radio and television broadcasts (including news or other programs, as a resource for learning and socialization), in strengthening the social capital among the youths (aged between 15 and 24), residing in Tehran. This research is a survey one and consists of 400 participants. Correlational relations (descriptive and inferential statistics) were used for analyzing data. The findings revealed that there is a meaningful relation between social capital among the youth and learning from the radio and television broadcasts.

This research has been done to examine the ethnic values in the best seller Iranian movies in 80s. Qualitative and quantitative contents analysis have been used in this research. Five main social values has been studied: honesty, politeness, cooperation, modesty and Relationship with God.Statistical society is the highest grossing films in 80s that among them 20 movies has been chosen. This statistical society has been picked to observe the ethical tendency in popular movies.In general, 2028 ethical scenes has been selected among those movies which among them, 951 scenes were moral and 951 scenes were immoral. This research is formed based on some principle communication theories such as Representation Theory (Stuart Hall) and Theory of Culture Industry (Theodor W. Adorno).The result of this research represents that the most shown moral value in that movies is cooperation and the other values have not been paid attention a lot.In 30 percent of the analyzed movies the negative characters with weak moral values, would achieve salvation or their destiny is not obvious. In 45 percent of the studied movies, there is immoral orientation in at least one of the selected ethical values. Also, in 50 percent of the studied movies, the average of ethical orientation is positive and in 50 percent of them, there is negative orientation or no specific orientation at all.Among the selected movies, “I am Taraneh,15” has become the best ethical movie and the two movies “Char Changooli” and “Poopak va Mash Mashallah” have negative ethical orientation in three of selected ethical values and they are at the lowest part of the ethical movies’ list.

This research is conducted to discover methods and other relevant topics related to police. This study tries to find out news orientation along with topic classification and other controversial issues attracting the public. This research is conducted based on content analysis. adopted from four different public newspapers (Iran, Keyhan, Etemad and Shargh) respectively. It is conducted based on thematic sampling. The content is coded through different aspects including methods, validity, news elements, news values, the sheet content along with illustrations, titles, circulations and sources. The findings has been analyzed through SPSS software. This research concluded that 607 different topics to law enforcement, Shargh paper topped with 31% covers the most topics. %83 of the topics related to police issues causing attraction and 80 percent is classified under the title of social events. Other conclusions indicated that among the other topics, most of them cover police actions. The activities of Criminal department is with the most controversion topics.

The subject of this research is content analysis of social news of Iran and Aftab Yazd newspapers (as independent variables) with regard to professional principles in news writing. The research aims to identify and analyze the social section of those newspapers focusing on professional principles of journalism in News formatting, as well as application of news featuring rules.The study is based on the agenda setting theory and prioritizing the news media so that result to public opinion priority setting as well as based on news writing principles.Dependent variables of this research include: area of the event, the relation between main headline & main subject, repetition of words in main headline, headline types, correlation between the title and the lead in Inverted Pyramid style, featured value in headline, verb position in headline, adjectives in main headline, subheads, headline subtitles, news source mention, news source type, photo usage in news, photo caption advantage, photo size, news subjects, news experts, news types & news groups.Result of the study shows that neither Iran nor Aftabe Yazd newspapers can play a role model of professional journalism in Iran. During the research observed that in some cases these newspapers did not follow the professional principles in featuring & news writing.Generally speaking Iran newspaper did not act professionally in main headline highlighting, resource mention, photo usage & news experts; whereas Aftabe Yazd newspaper was more professional in source mention, photo usage, news experts & news type.

This survey focusing on the content analysis of newspapers coverage for driving crashes issue and how the media can raising awareness of people about the importand subject. Theoretical framework of the research include the theories of agenda setting, communicative messages function, social learning and socializing.The findings of this study indicated that the newspapers, dedicated a low percentage of its subjects to cover crashes news and its result. The agenda setting was very low; there is no meaningful difference among the newspapers in this regard.Statistic society of the research is Iranian newspapers. The sample allocated to driving crashes issues coverd by Iran, Hamshahri, Shargh, Jame-Jam in summer 1389. The research method is content analysis.The findings show that most of subjects were in form of “News”. The main emphasis on news element were on “what”. There was no editorial in any newspapers in this regard.

This research aims to study “the role of television in the behavior modification of the youth”. For this purpose, the survey method has been applied for this research and the data required for analysis have been collected using questionnaire. The collected data have been analyzed using descriptive and inferential tables of SPSS program. The statistical population of this research includes the total 68 students of the master’s program of communication science of the Islamic Azad University, who admitted to the university in 2010. Due to the small size of the statistical population, census-sampling method has been used.The results of this research show that parents cannot confront the negative impacts of television. Young people are largely attached to and affected by television. Television can be to some extent as an appropriate means for children’s spare time. It teaches them adult’s issues. It may disrupt children’s activities. Television may cause young generation to become interested in consumerism. Spending spare time is one of positive functions of television that attracts the youth. The quality and attraction of television can absorb young people. Television is effective in the learning of children and young people. It can also cause violation and aggressiveness of the youth. It is moreover effective in the selection of job by them, and it may make them to feel embarrassed.

This Research has been conducted with application of survey method with the aim to search the role of social network sites on social capital. In this research the intention of social capital is the consequence of interaction and communication in the virtual space.In the other hand this study has researched social capital on two internet group users: those that are members of face book social network and those that are not members of the site.Social capital with integrating the views of Bourdieu, Coleman, Putnam and Fukuyama, and the way “network social capital” which characterize with social support and social confidence has been operative.Sampling has been done with cluster, accidental and systematic methods within 384 web users in Tehran with the age criteria of 15 to 54 years.The method to collect information has been questionnaire.The Findings show that the measure of social capital and social support the two mentioned groups has significant difference.Beside this, there has not been significant difference between the amounts of two groups confidence in virtual space.There is significant difference with the size of network of the face book users, the amount of communication with others and the amount of usage of services and facilities with social capital.There was no significant difference with the amount of the use of face book, homogeneity of user’s friends on face book and social capital.The result of regression shows some variables, that the degree of connection with others has the most impact on social capital in this research.