CULTURE OF COMMUNICATION
Year:2012 | Volume:2 | Issue:7|Papers Count:11

The main objective of this research is to “study the educational role of television in the improvement of the traffic behavior of the citizens of Tehran”. For this purpose, the six hypotheses of this research have been studied using a survey method. The statistical population of this research is formed from the citizens of Tehran sampled by Cochrane formula. The sample consisting of 386 individuals is taken using multistage cluster sampling method. For sampling, five geographical regions of the north, south, east, west, and center of Tehran have been selected among 22 districts of this city by drawing lots. Thereafter, two districts of each geographical region have been chosen at random and by drawing lots. Questionnaire has been used for assessment and the data collected by the questionnaires have been analyzed by the descriptive and inferential tables through SPSS software. After the survey is conducted and the data are analyzed, the results showed that:Most citizens of Tehran watch TV, but they are less interested in the traffic training TV programs and they watch these programs less that other ones. This may be due to the limited attentions paid by the mass media to traffic and the unattractiveness of the TV programs. If these programs are repeated sufficiently and enough emphasis is given to these programs, it is considerably possible that the audience of these programs is increased in number.The audiences of traffic training programs believe that these programs are suitable and have a positive effect on their behaviors and conducts, especially when they are provided in an attractive form such as animation. The visual attractiveness of these types of programs satisfies their audiences considerably and encourages them to receive the message provided by such programs more welcomingly.When the message of these programs is welcomed by the audiences, they use the correct behaviors and even they encourage their families and others to behave correctly, as it was trained. Most people stated that the best time for broadcasting traffic-training programs is between the programs with high number of audience. This should be observed by the producers, since the audiences do not leave their favorite program and they have to watch the traffic-training program broadcasted meanwhile.

Iran has been always the land of different races, and ethnic groups . All of these tribes and races which has different language, religion and subcultures, have co-lived together in the very land. The national convergence and the social cohesion are the first and the main issues of the concern and the priority of political community of Iran. Media as a social organization has a mutual relationship with the society. At one hand, it is influenced by the existing trends of the society and on the other hand it has influence on the changes of the society. Media, as a melting pot, can potentially mix the ethnic groups and the religious minorities together and act creatively and finely in social crisis.This paper is adapted a survey aimed study the role and the functions of the Zoroastrian Press as one of the main Iranian religious minority’s media in national convergence. The survey done by Delfi method (A combination of open interview and questioner). Statistical community of the survey in the open interview contains 15 national scholars and press experts and in the questioner are as 30 persons of Zoroastrian journalists, as whole counting.The results of the survey show that: The activity of the Zoroastrian press has been toward the national convergence. These Zoroastrian press are somehow conservatives and are not strong and professional enough in their press analysis and commentaries. The Zoroastrian press could not recognize their audiences and to be aware of their requirements. Although the Zoroastrian press relatively benefits expert journalists, they have been faced the scattered speeches, non-coherence and lack of professional standards during the history.

The current article intends to identify and present frameworks on how to tackle challenges and problems cyberspace journalists are facing in their workplace. Cyber journalism can be regarded as the most obvious transformation of means of communication in the beginning of the third millennium which has created heated debates and rivalry with traditional media.The current research has tried to present cyberspace journalist with practical steps to overcome the difficulties and challenges they face. Interaction between local and international audience, improving the content and developing the management structure are among those solutions. In today’s world, it is essential to move towards the cyberspace journalism, but this type of journalism requires its own structure and circumstances.The statistical society of this research includes cyber journalists who have been working as part of an online publication for more than a year. The sample was acquired through census method. The questionnaires were filled in by 63 cyber journalists and the data was later analyzed descriptively and inferentially by SPSS. Results tell us cyber journalism is suffering from both software and hardware shortages as well as weaknesses at the managerial levels. Besides, cyber journalism has not yet been institutionalized.ive hypothesis of the current study were confirmed and two others were rejected. Up to date on-the-job training courses to cyber journalists, courses on media management and policy making and any type of technical education to the managers have been presented as solutions to improve cyber journalism. Establishing a school of cyber journalism is also highly advised.

Abstract The goal of this article is to show that the way of how IRINN brodcast the image of public movements in Islamic countries. So we use sampling of news parts of IRINN and survey and processing news to show the presented images.The method of research is based on social discourse analysis which is just qualitative analysis. After processing the news we extracted some results and these results show that IRINN has defended from these public movements.IRINN showed that some countries for example USA and Britain are wishful to gravel or divert these movements. Also IRINN show that movements have Islamic theme. In the other hand governors of countries which have political crisis (Tunisia, Egypt, Libya, Bahrain, and Yemen) are shown as dictatorship governor. People of these countries are shown people how have protested to make revolution not change or reformation.The result of this research shows that IRINN has pointed that these movements are a current resulted from Islamic Iran revolution.

Role of media in contemporary life and modern society to have an alternative, Perhaps it can be said so far dared to imagine modern society without a variety of modern media, it seems very difficult. Since the election symbol of the fate of their country and people are motivated to measure the level of national policy, the media can stimulate the elections and the widespread presence of people at the Election contribute.Are multi-dimensional role of media in elections, the media can request one hand, and social and political views of the people and their votes transferred to the government as a public speaker, on the other hand the effects and consequences of people’s views on the policies and activities show a sense of trust between the people and the government to increase.The two newspapers were selected in this study are attributed to two different political factions is the policies. we could by analyzing the content of the messages produced by this newspaper at certain times on certain issues, One of the functions of these newspapers were informed of the processing of election news and events and there by realize the strengths and weaknesses of each of them.In this study 504 electoral news aspect of time to publish content, style, content, value and the dominant media elements, orientation materials, a photograph, article position, main content, content focus, following the publication of news factors and have been analyzed.All election papers reviewed in this study, about three weeks before and one week after the election, with the exception holidays and ads candidate survey form.The research method used in this study is content analysis. Data analysis using SPSS software and chi-square test was performed.Findings suggest that the type of paper and dependent variables (reading style, content orientation most newsworthy element of mainstream news, photos and news items and factors) that there are significant differences, ie all the hypotheses of the study has been approved said.

In recent years, we have witnessed a new phenomenon in our press. Some pages are added to our newspapers as classified advertisement pages, that have been attracted the attention of the readers. The purpose of this research is to study the impact of classified advertisement pages on reader’s reliability based on evaluation of the quality and quantity of these pages.The most appropriate this research is survey. In this study, the statistical population method is the visitors of newsstand in Tehran and readers of classified advertisement.Based on Morgan sampling, our sample includes 384 readers who answers our questionnaire with 25 questions.The research results show that the majority of readers of the daily classified advertisement select Hamshahri newspaper. Type of advertisement, number of advertisement pages and type of newspapers can effect the degree of audience reliability

This research aims to study the use of podcast and vodcast (video podcast) in online (commercial) advertisements from the perspective of the managers of advertising agencies in Tehran. For this purpose, a survey study is conducted using questionnaire as a measuring tool. The data of the questionnaires filled by the samples of the statistical population of this research including 312 advertising agencies in Tehran are analyzed using SPSS software to prepare descriptive and inferential tables.Consensus method has been used for sampling from the statistical population. After filling the questionnaires and collection of the required data, it has been found that the managers of advertising agencies, who are the members of the statistical population of this research, are seldom informed of podcasting and vodcasting and they use rarely these tools in their advertising activities. They tend mostly to use banner and search engines. The managers of advertising believe that this method of advertising is not welcomed in Iran; that is perhaps because podcast and vodcast advertising are not profitable, and few people are acquainted with this type of advertising.Moreover, the advertising agencies are equipped with few experts of podcast and vodcast, and this may cause problems for these companies in the future, when more progresses are made in this field of advertisement. Advertising managers believe that such a type of advertising can attract many people, as film and animation are more attractive and effective than text and picture, and TV can affect and influence people more than other media do.

Research: The structure of this research project, which is accepted as a Master of Science thesis in social and public communications field, belongs to one of the social communication members, i.e. “cinema”. The subject of this research is “analyzing the content of nonverbal communication of Mohammad-Reza Foroutan’s style of acting in the two films Red and Yalda Night” which was conducted relying on content analysis and its application in the mentioned films with the main objective of detecting categories of nonverbal communication (physical gestures and behaviors) of the film’s main character. Besides, this work is done based on the objective of recognizing nonverbal communications and characterization, recognizing nonverbal communications over time, recognizing nonverbal communications and acting style of Mohammad-Reza Foroutan in both of the films. Based on the above objectives, some questions are presented in this research, Concepts and key words and the variables within the hypotheses are described separately in terms of theory and practice. In this study, all sequences of the two films, Red and Yalda Night, in which Foroutan played a role, have been analyzed using “Reverse Questionnaire” as the measurement tool. In order to achieve the reliability coefficient, categories, subcategories and classes are operationally defined and “Scott” formula is used to check the validity of the measurement tool. “Frequency Tables” are used for the data analysis. Frequency tables or one dimension tables illustrate one-variable nonverbal gestures. The study and typology of body language in the movie can provide an accurate and clear method in film stylistics and acting, and increase the level of film stylistics knowledge”.